Price Flashcards on Pricing Objectives, created by james.bowditch on 31/07/2013.
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Created by james.bowditch
over 10 years ago
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Close
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Created by james.bowditch
over 10 years ago
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Survival
ROI
Market Stabilisation
Maintenance and improvement of market position
Meeting or following competitors
Pricing to reflect product differentiation
Market Skimming
Market Penetration
Early cash recovery
Discouraging others from entering the market
