Business management Marketing

Question 1 of 8

5

What are markets?

Select one of the following:

Markets are a place where goods and services are sold.
Markets are the full name of Mars
Markets are how the world is segmented

Explanation

Question 2 of 8

5

Select from the dropdown lists to complete the text.

marketing is important as it: can ( attract, lose, hurt ) new customers, allow the business to ( enter, leave, destroy ) new markets, help the business ( grow, shrink, lose money ), and ( increase, decrease, lose ) profit.

Explanation

Question 3 of 8

5

Markets can be segmented in a number of ways.

Select one of the following:

True
False

Explanation

Question 4 of 8

5

Select which of these are ways to segment a market.

Select one or more of the following:

gender.
age.
occupation.

Explanation

Question 5 of 8

5

Fill the blank spaces to complete the text.

The P's of marketing are product, price, and place.

Explanation

Question 6 of 8

5

The price charged is lower than that of the competition. ❌
The price charged is higher than that of the competition. ❌
The price charged is lower than normal for a short period of time. ❌
The cost of making the product is calculated before a percentage is added. ❌
The price charged makes the customer believe it is cheaper than it actually is. ❌

Drag and drop to complete the text.

Low price.

High price.

Promotional pricing

Cost-plus pricing

Psychological pricing

Explanation

Question 7 of 8

5

Delivery by road is more expensive than other methods

Select one of the following:

True
False

Explanation

Question 8 of 8

5

Air transport is

Select one or more of the following:

Fast
Slow
Door-to-door
Able to transport large items
Able to transport lots of little items
Able to deliver around the world
Only able to deliver to areas on the same block of land

	Created by Luke Nicolson over 5 years ago

National 5 Business Studies Quiz on Business management Marketing, created by Luke Nicolson on 14/11/2018.

Business management Marketing

Question 1 of 8

What are markets?

Select one of the following:

Explanation

Question 2 of 8

Select from the dropdown lists to complete the text.

Explanation

Question 3 of 8

Markets can be segmented in a number of ways.

Select one of the following:

Explanation

Question 4 of 8

Select which of these are ways to segment a market.

Select one or more of the following:

Explanation

Question 5 of 8

Fill the blank spaces to complete the text.

The P's of marketing are product, price, and place.

Explanation

Question 6 of 8

Drag and drop to complete the text.

Explanation

Question 7 of 8

Delivery by road is more expensive than other methods

Select one of the following:

Explanation

Question 8 of 8

Air transport is

Select one or more of the following:

Explanation