define market share?

why is it advantagous for a business to develope an extensive prodcut/service range?

define maximsing customer service?

what are the advantages of providing high levels of customer service?

research has shown that ONE dissatisfies customer will tell ...x... others, who in return will tell another .....y...

how can a business maximize customer service? what are some methods?

what is a target market?

what do the consumers of the same target market have in common?

define a primary market?

define a secondary market

what are the benefits of selecting target markets are?

define mass marketing.

define market segmentation

define the term niche market

what is a marketing strategy?