Appealing to Positive Emotional States - Appealing to emotions such as hope and enjoyment as a way to change people’s behavior Stressing the enjoyable aspects of gardening

Commitment - Using verbal or written agreements, such as pledges, to encourage people to adopt a behavior - Asking people to sign a pledge to only use organic fertilizers on their lawns

Extrinsic Rewards - Using money, food, or prizes to motivate behaviors - Rewarding households that save water with tax rebates or entering them in a raffle for a prize

Feedback - Providing people with information about their level of success or need for improvement in response to a particular behavior - Providing homeowners with information on their electricity consumption throughout the year

Highlighting Personal Benefits - Pointing out the health, financial, or other benefits that may result from a behavior - Emphasizing how using less fertilizer on one's lawn will save the property owner money while also contributing to improved water quality

Increasing “How-To” Skills - Providing people with information and/or training on how to carry out conservation behaviors - Teaching installation, maintenance, and usage skills through a hands-on composting demonstration

Intrinsic Rewards - Motivating individuals to perform an activity because of the personal satisfaction it can offer; this may include stressing values, morals, or how an activity can be enjoyable or interesting - Stressing that using resources wisely and avoiding waste is "the right thing to do" or encouraging individuals to participate in a river clean-up because it will be fun and enjoyable

Participatory Programs - Involving members of the community in program design or implementation to create a sense of community ownership over the program - Creating block leaders to customize and oversee a neighborhood water conservation program

Positive Nature Experiences - Exposing people to nature via an outdoor experience - Sunset kayak outing that allows people to engage and connect with the Bay and/or local waters

Prompts - Short, simple reminders to perform a desired behavior - Displaying signs to turn off the lights or turn down the heat

Social Marketing - Adapting the outlook and techniques from the field of marketing to help promote environmental and social change (Definition of Social Marketing, 2008) - In 2004, the Chesapeake Bay Program created a campaign to reduce nutrient pollution flowing into the Bay. Because much of this pollution is the result of excess lawn fertilizer use, the campaign targeted homeowners with lawns in the Washington, DC region...

Social Norms or Modeling - Demonstrating the importance of a behavior to people either by describing the behavior as socially acceptable or unacceptable, or by having individuals perform the desired behavior around others to influence their behavior - Encouraging people to talk to their neighbors, family, and friends about installing rain barrels

Stories - Personal verbal or written tales sharing what others are doing to solve environmental problems, or tales with embedded environmental messages - Sharing a story about one's experience fishing in a littered river that motivated them to no longer litter and support river cleanup efforts

	Created by Kyle Storey about 7 years ago

Notes from reading report.

Watershed Outreach Professionals’ Behavior Change Practices, Challenges, and Needs