Benefit

Captive

Customer Satisfaction

Customers

Economic forces

Elastic demand

Expectation

Inelastic demand

Integrated Marketing Communications

Lifetime value of a customer

Market

Market place

Market share

Market space

Marketing

Marketing Concept Philosophy

Need

Perception

Product Concept Philosophy

Product management

Product Concept Philosophy

Sales

The Marketing Concept

The Marketing Mix

Want

Advantage

Ansoff's Product-Market Grid

BCG Growth Share Matrix

Breakthrough project

Business portfolio

Cash Cow

Competitive

Core Compentency

Derivative project

Dog

GE Strategic Business Planning Matrix

Market attractiveness

Marketing myopia

Niche Strategy

Overall cost leadership stategy

Platform project

Question mark

Star

Strategic Business Unit [SBU]

Sustainable

SWOT Analysis

Brand positioning map

Catalog technique

Early majority

Free association

Late majority

Place

Product positioning map

Promotion

Cognitive dissonance

Complex buying behavior

Dissonance-reducing behavior

Maslow's Hierarchy of Needs

Psychological factors

Psychological needs

Safety needs

Self-actualization needs

The Consumer's Black Box

Unsought product

Variety-seeking behavior