before starting her own business as a life coach, the woman did a few dead-end jobs and felt stuck in a rut.

The business worked like a dream, they made a lot of money and seemed to have it all.

She believed not all people are cut out for individual success.

Being self-employed you could easily end up with your nose to the grindstone at all hours of the day

I realised It was going to be my thing early on.

The girl's parents hoped she would do smth safe like medicine or computing, but her academic record put paid to this hope.
At school she had a ball acting in school plays.

You have to grab the opportunities with both hands, because if you don't someone else will.

I was taking financial risks, but I was in charge, calling the shots.

I'm a sucker for a good marketing campaign. I fall for it every time.

People become mad if they get wind of the fact that the scent from a store is being used to manipulate them, to trick them into entering the shop

I think nobody has an issue with chocolate smelling like chocolate

I take my hat off to successful entrepreneurs.

the sense of smell is used to trick people into coming inside the shop and spending money

Commercials brainwash people into buying things they don't need.

The approach may well backfire if...

	Created by Oxana Kostina about 9 years ago

Note on Informal Vocabulary for CAE, created by Oxana Kostina on 06/02/2015.