The majority of users are more likely to spend their money on a product if there is a personal connection, or a positive experience is associated. An example that I think of with that relates to this concept is the difference between the customer’s satisfaction from when I worked at Wendy’s, compared to Chick-fil-A, which is where I currently work. Chick-fil-A has higher priced products than Wendy’s but Chick-fil-A has more positive feedback and satisfaction. The reason is that it is more of a priority at Chick-fil-A to make connections with the guest, and make sure that their final experience has been a positive one. I have also found that the customers at Chick-fil-A are happier after waiting the same amount of time on their food than guests at Wendy’s.

There is always the other side of it, although this is the minority, some people care more about how their money is spent, rather than the connection. Those who value possessions more than experiences might make more of a personal connection by referring to money, rather than time. It is important to know your market audience on whether they place more on value money or connections. If you don’t have time or information on your audience, then it is important to focus on the majority, which is those who value time. Focus on developing the best connections for the user, and try to put off the mention of money for as long as possible.

94. People may care about time more than they care about money