Factors affecting pricing decisions: Internal Factors

Factors affecting pricing decisions: External Factors

Identify Pricing Objectives

Pricing constraints include

A key to a marketing manager’s setting a final price for a product is to find an ‘approximate price level’ to use as a reasonable starting point.
Four common approaches to helping find this approximate price level are

Cost-Oriented Approaches

Cost-Oriented Pricing

Demand-Oriented Approaches do what?

Demand oriented approaches used in pricing are

Profit Oriented approaches do what?

Pricing methods used with this approach are

Competition-Oriented Approaches do what?

Competition-Oriented Approaches methods are

3 steps to set a final price?

What is the demand curve?

What is the total revenue?

Cost Concepts are?

What is the Break-even analysis