Any factor that interferes with or distorts the correct delivery of the advertising message to the target audience

The most common and serious type of noise

The ability of a particular advertising message to reach an identified target audience depends on the ______.

The three phase process of creating an advertisement

In this phase, copywriters and art directors write and design ads

Final phase of the creative strategy

Mainly a media-buying problem

Means that the mind is engaged

Something that catches the target's interest

The last advertising element that aids awareness

This word is also used to describe an advertising technique that tries to get the audience to participate in how th message develops and evolves.

Advertising that contains a large amount of product information, requires clear and relevant explanation

Are what advertisers use to build images

Advertisements must do this to make people believe or do something

An extremely important concept in advertising

Something that makes the product particularly attractive or interesting to the consumer

When a product id well enough bu consumers to generate repeat sales

A particularly strong belief that has been anchored firmly in a person's set of attitudes

People often remember the commercial, not the product

Where music allows the advertiser to repeat a phrase or product name without boring the audience

Are used at the end of an ad to summarize the point of the ad's message in a highly memorable way

Are called when taglines are used consistently

A vivid image that the advertiser hopes will linger in the viewer's mind to act as a fragment of information stored in the memory's filing system

A distinctive mark that identifies the product or company

The name of the company or brand written in a distinctive typestyle

The process of creating a unique identity for a product

A mental image that reflects the way consumers perceive the brand

The idea that a product takes on familiar human characteristics such as friendliness, trustworthiness, or snobbery.

An accumulated reservoir of goodwill and good impressions

What you want to accomplish

How to accomplish objective

make the plan into life

Is a goal or task to be accomplished

The means by which the goal is accomplished

A trend or development in the business environment that will erode business unless the company takes purposeful making action

Is a written document that proposes strategies for using the elements of marketing mix to achieve marketing objectives

Matches the right audience to the right message and presents it in the right medium to reach the audience

Three basic elements summarize the heart of advertising strategy

The first step in developing an advertising plan/marketing plan

DAGMAR

People who can be reached with a certain advertising medium and a particular message

An easy way to structure your analysis on comparing your product to your competitor's products

How consumers perceive a product relative to its competition

Last section of an advertising plan

Based on how well the plan meets its objectives.

Is probably the most common method for determining the budget level

Compares the total sales with the total advertising budget during the previous year or the average several years to compute a percentage

Simply a way to structure a way to structure this kind of analysis

The various approaches to the logic of the sales message

A statement about performance

A benefit statement that looks to the future

based on a benefit statement that is both unique to the product and important to the user