Week one - what is marketing
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Created by brooke hattie
about 9 years ago
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Copied by Jeny Erebymar
about 9 years ago
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Close
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Created by brooke hattie
about 9 years ago
|
|
|
|
Copied by Jeny Erebymar
about 9 years ago
|
|
What is marketing
What is the role of marketing in a business
What is a stakeholder
Consumer
Needs VS Wants
Benefit
Demand
Market
Market place
Marketspace
What is utility
What are four different types of utility
What do each a buyer and seller receive from an exchange
What are four aspects needed for an exchange to take place?
What is a product
What are the three ways a product can take form?
What are the five types of products
Consumer goods
Consumer services
B2B (Business to business)
Non-for-Profit
Ideas, places and people
Value
Value proposition
What is 'the life time value of a customer'
Competitive advantage
Distinctive competency
Differential Benefits
The value chain
What are the five steps in making and delivering value
What is the marketing plan
What is a market segment
Mass Market
Target Market
What are the four P's of the marketing mix
Product(4 p's)
Place (4 p's)
Price(4 p's)
Promotion(4 p's)
When and what is the production era?
When and what is the selling era?
When and what is the consumer era
When and what is the New era?
When and what is the new millennium?
