Ade Sauer
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Quiz on Week 13: Marketing Strategy, Opportunity Analysis and Segmentation, created by Ade Sauer on 26/11/2020.

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Week 13: Marketing Strategy, Opportunity Analysis and Segmentation

Question 1 of 20

1

Which is not part of the 5 C's of marketing strategy?

Select one of the following:

  • Customers

  • Context

  • Collaborators

  • Continuity

Explanation

Question 2 of 20

1

Statement 1: Customer value is the sum of the benefits from a marketing offering and the cost of obtaining these benefits

Statement 2: Customer value is the difference between the benefits from a marketing offering and the cost of obtaining these benefits.

Statement 3: A customer will always dwell on value as a key determinant of buying behavior.

Select one of the following:

  • Only Statement 1 is correct

  • Only Statement 2 is correct

  • Only Statement 3 is correct

  • Statement 1 and Statement 3 are correct

Explanation

Question 3 of 20

1

Which tool can be used as part of the 5C framework to analyze the external environment in which a business operates? Choose the best answer

Select one of the following:

  • Competitive matrix

  • PESTEL

  • Porter's Five Forces

  • Vendor Analysis

Explanation

Question 4 of 20

1

According to the video, controllable variables which a company puts together to satisfy its target market make up its?

Select one of the following:

  • Competitive offering

  • Vendor Analysis

  • Marketing Mix

  • 5-C framework

Explanation

Question 5 of 20

1

The buyer's journey is through three main primary stages:

Select one of the following:

  • discovery, confirmation and decision

  • convincing, confirmation and decision

  • discovery, consideration and decision

  • consideration, informing and decision

Explanation

Question 6 of 20

1

Which part of the marketing mix is concerned with informing the target market about the product?

Select one of the following:

  • Product

  • Place

  • Price

  • Promotion

Explanation

Question 7 of 20

1

tailors the marketing mix to meet the needs of a specific group of people.

Drag and drop to complete the text.

    Target marketing
    Mass marketing
    Single marketing
    Exclusive marketing

Explanation

Question 8 of 20

1

The total stream of purchases a customer could contribute to the company over the length of their relationship is referred to as?

Select one of the following:

  • Customer whole value

  • Customer estimated value

  • Customer lifetime value

  • Customer satisfaction value

Explanation

Question 9 of 20

1

Which of these is a type of unpaid, non-personal presentation of ideas, goods and services?

Select one of the following:

  • Advertising

  • Personal selling

  • Publicity

  • Sales promotion

Explanation

Question 10 of 20

1

Price is the most important component of the marketing mix

Select one of the following:

  • True
  • False

Explanation

Question 11 of 20

1

environment is not part of a company's external marketing environment

Drag and drop to complete the text.

    Economic
    Technological
    Competitive
    Social

Explanation

Question 12 of 20

1

A market environment where a number of small firms control the market and the barriers to competitive entry is very high is known as?

Select one of the following:

  • Monopolistic competition

  • Monopoly

  • Oligopoly

  • Pure competition

Explanation

Question 13 of 20

1

Which of these best explains the difference between Generic and Product markets?

Select one of the following:

  • Generic markets offer broadly similar needs in diverse ways, while Product markets offer very similar needs with close substitutes

  • Generic markets offer broadly different needs with close substitutes, while Product markets offer very similar needs in diverse ways

  • Generic markets offer broadly similar needs with close substitutes, while Product markets offer very different needs in diverse ways

  • Generic markets offer broadly different needs in diverse ways, while Product markets offer very different needs with close substitutes.

Explanation

Question 14 of 20

1

Marketing managers should focus solely on the product, while expecting the customer to adapt.

Select one of the following:

  • True
  • False

Explanation

Question 15 of 20

1

According to the video, which of these is not one of the target market approaches?

Select one of the following:

  • Single target market

  • Multiple target market

  • Customer target market

  • Combined target market

Explanation

Question 16 of 20

1

A segmenting dimension which uses income, sex or age, family size, occupation, and education variables is most likely

Select one of the following:

  • Geographic

  • Socio-cultural

  • Demographic

  • Behavioral

Explanation

Question 17 of 20

1

is a computer-aided method with which marketers can get additional help with market segmentation

Drag and drop to complete the text.

    Dissonance
    Product division
    Qualifying dimension
    Clustering

Explanation

Question 18 of 20

1

Part of the criteria for determining the number of market segments requires that the segment be large enough to be profitable.

Select one of the following:

  • True
  • False

Explanation

Question 19 of 20

1

The part of the 5-C framework which assesses organizations fulfilling the same wants and needs of the same customers as the company's offerings is?

Select one of the following:

  • Collaborators

  • Competitors

  • Company

  • Context

  • Customer

Explanation

Question 20 of 20

1

Regulations and laws, economy, cultural norms and technological factors are part of which of the 5-C's?

Select one of the following:

  • Collaborators

  • Competitors

  • Context

  • Company

  • Customers

Explanation

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