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Market segmentation
Market targeting (targeting)
Differentiation
Positioning
Geographic segmentation
Demographic segmentation
Age and life-cycle segmentation
Gender segmentation
Income segmentation
Psychographic segmentation
Behavioral segmentation
Occasion segmentation
Benefit segmentation
Intermarket (cross-market) segmentation
Target market
Undifferentiated (mass) marketing
Differentiated marketing
Concentrated (niche) marketing
Micromarketing
Local marketing
Individual marketing
Product position
Competitive advantage
Value proposition
Positioning statement
