Katelyn Chen
Quiz by , created more than 1 year ago

FBLA sample objective test for the topic marketing from official website

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Katelyn Chen
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FBLA Marketing Sample Test

Question 1 of 15

1

Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class
of products is referred to as the width of the ___.

Select one of the following:

  • product targets

  • market selection

  • market segments

  • product mix

Explanation

Question 2 of 15

1

A brand is commonly defined as a specific ____ that identifies a seller's product.

Select one of the following:

  • make or model

  • name, symbol, or design

  • marketing

  • words

Explanation

Question 3 of 15

1

Price competition is based on price and ___.

Select one of the following:

  • branding

  • quality

  • value

  • availability

Explanation

Question 4 of 15

1

An example of capital goods would be ___.

Select one of the following:

  • items sold

  • marketing materials

  • dollars earned during a fundraiser

  • cars used by a cleaning service company

Explanation

Question 5 of 15

1

The ___ is responsible for recalling unsafe products.

Select one of the following:

  • Better Business Bureau

  • Federal Trade Commission

  • Consumer Product Safety Commission

  • Federal Bureau of Investigation

Explanation

Question 6 of 15

1

A ___ is a term for illegally offering money in exchange for a favorable outcome.

Select one of the following:

  • breech

  • blackmail

  • bribe

  • broker

Explanation

Question 7 of 15

1

Transporting goods via a tractor and trailer is used for produce. Relative to this
situation, it can be concluded that the initial ___.

Select one of the following:

  • investment is high, but operational costs are relatively small

  • produce was owned by the government

  • air transportation is much more expensive and not a viable option

  • product is inexpensive to construct, operational costs are high

Explanation

Question 8 of 15

1

Private or public ___ warehouses store products requiring payment of a federal
tax
before imported or domestic products can be removed

Select one of the following:

  • hazardous

  • commodity

  • bonded

  • conglomerate

Explanation

Question 9 of 15

1

An example of marketing
that might create an ethical controversy would be ___.

Select one of the following:

  • advertising an early bird special

  • airing
    alcoholic beverage related commercials during prime time

  • retailers developing a national sweepstakes

  • broadcasting PSAs about public health issues

Explanation

Question 10 of 15

1

The lack of ___ to produce advertising eliminates many small businesses from many mass media advertising options.

Select one of the following:

  • expertise

  • time

  • money

  • staff

Explanation

Question 11 of 15

1

A sampling procedure in which everyone in the population has an equal chance of being selected.

Select one of the following:

  • focus group

  • observation

  • interview

  • random sampling

Explanation

Question 12 of 15

1

Psychographics refers to ___.

Select one of the following:

  • census data

  • people's lifestyle

  • variable demographics

  • geographic location

Explanation

Question 13 of 15

1

An online retailer should have ___ in order to secure credit card transactions.

Select one of the following:

  • FAQ

  • RFP

  • EMT

  • SSL certificates

Explanation

Question 14 of 15

1

Consumers buying products online has drastically impacted the ___ of products as a part of the marketing mix.

Select one of the following:

  • distribution

  • price

  • promotion

  • production

Explanation

Question 15 of 15

1

Bulk mailings are made simple using _____.

Select one of the following:

  • spreadsheets

  • word processing

  • databases

  • PowerPoint

Explanation

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