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Principles of Marketing, 4th Canadian Edition

Question 1 of 21

1

Understanding the needs of the customer

Select one of the following:

  • Need

  • Marketing

  • Product orientation

  • Sales orientation

Explanation

Question 2 of 21

1

state of being where we desire something that we do not possess but yearn to acquire

Select one of the following:

  • need

  • marketing

  • product orientation

  • sales orientation

Explanation

Question 3 of 21

1

Fill the blank space to complete the text.

focus on a manufacturing and production quantity in which customers are meant to choose based on what is most abundantly

Explanation

Question 4 of 21

1

Fill the blank space to complete the text.

hard selling to the customer, who has greater choice thanks to more competition in the marketplace

Explanation

Question 5 of 21

1

Fill the blank space to complete the text.

a strong emphasis on the marketing concept and development of a more comprehensive approach to understanding the customer

Explanation

Question 6 of 21

1

Fill the blank space to complete the text.

looking not only at the customer but expanding marketing efforts to include aspects from the external environment that go beyond a firm's customers, suppliers, and competitors.

Explanation

Question 7 of 21

1

buyer's evaluation of a good or service in terms of whether it has met their needs and expectations

Select one of the following:

  • customer satisfaction

  • relationship marking

  • customer value

  • exchange

Explanation

Question 8 of 21

1

a strategy that focuses on keeping and improving relationships with current customers

Select one or more of the following:

  • relationship marking

  • exchange customer satisfaction

  • customer value

  • needs

Explanation

Question 9 of 21

1

relates to the tangible and intangible aspects of a company's offering

Select one of the following:

  • product

  • price

  • place

  • promotion

Explanation

Question 10 of 21

1

refers to the quantifying of a value in exchange for a company's offering.

Select one of the following:

  • price

  • place

  • promotion

  • product

Explanation

Question 11 of 21

1

relates to much of the behind-the-scenes activities of marking of an offering available to the customer. This is the world of channels and logistics, where decisions made on how to get a company's product to market could be more important than the product itself.

Select one of the following:

  • place

  • price

  • product

  • promotion

Explanation

Question 12 of 21

1

relates to what most people believe marketing to be about.these are the most visible activities of marketing, the ones that get into the news and the faces of customers

Select one of the following:

  • promotion

  • place

  • product

  • price

Explanation

Question 13 of 21

1

people giving up one thing to receive another thing they would rather have

Select one of the following:

  • exhange

  • customer value

  • relationship marking

Explanation

Question 14 of 21

1

the relationship between benefits and the sacrifice necessary to obtain those benefits

Select one of the following:

  • customer value

  • customer satisfaction

  • exchange

Explanation

Question 15 of 21

1

what are the five forces of competition

Select one of the following:

  • direct, substitute, new entrants, suppliers, buyers

  • direct, price, new entrants, suppliers, buyers

  • buyers, suppliers, substitute, new entrants, target market

  • direct, substitute, new entrants, suppliers, and buyees

Explanation

Question 16 of 21

1

Fill the blank space to complete the text.

a comparison of income vs. the relative cost of a set standard of goods and services in different geographic areas.-

Explanation

Question 17 of 21

1

Fill the blank space to complete the text.

the amount of money people have to spend on nonessential items

Explanation

Question 18 of 21

1

Fill the blank space to complete the text.

a period of economic activity characterized by negative growth, which reduces demand for goods and services

Explanation

Question 19 of 21

1

a business's concern for society's welfare

Select one of the following:

  • corporate social responsibility

  • triple bottom line

  • social acceleration

  • pyramid of corporate social responsibility

Explanation

Question 20 of 21

1

a business philosophy seen as the pursuit of profit while also benefiting society and the environment

Select one of the following:

  • triple bottom line

  • corporate social responsibility

  • pyramid of corporate social responsibility

Explanation

Question 21 of 21

1

the concept of exponentially rapid growth starting with human desire for improved products, spurring, competitive pursuit of market share, diving innovation and technology, resulting in higher standard of living, but with new socio-environmental problems

Select one of the following:

  • social acceleration

  • pyramid of corporate social responsibility

  • triple bottom line

  • green marketing

Explanation

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