The presumption that technology drives the development of its social structure and cultural values.
Example: social relationships and the economy.

Holds the view technology does not determine human action, rather, human action shapes technology
Example: Construction of video games

The process between 'mutual shaping' between society and technology.
Example: the mobile phone responding to a ‘social need’ but now used for something other than its intended function.

The feeling of fear arousing from social concern over an issue - usually the work of moral entrepreneurs and the mass media.