Ffion Allcock
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National 5 Business Management Quiz on 1_Business Studies: Marketing , created by Ffion Allcock on 07/12/2015.

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Harriet Glover
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Ffion Allcock
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1_Business Studies: Marketing

Question 1 of 10

1

What does the first A stand for in AIDA?

Select one or more of the following:

  • Attention

  • Advertisement

  • Action

  • appeal

Explanation

Question 2 of 10

1

What are the 4 stages of the product life cycle?

Select one or more of the following:

  • growth, maturity, introduction, decline

  • maturity, introduction, growth, decline

  • introduction, growth, maturity, decline

  • introduction, maturity, growth, decline

Explanation

Question 3 of 10

1

Tick the correct box for the quantitative method of market research.

Select one or more of the following:

  • questionnaires

  • interviews

  • experiments

  • observations

Explanation

Question 4 of 10

1

What does the S stand for in SWOT?

Select one or more of the following:

  • saturated

  • strengths

  • segment

  • socio

Explanation

Question 5 of 10

1

which of the following is a need?

Select one or more of the following:

  • The new iPhone

  • Snickers chocolate bar

  • Water

  • Lipstick by mac

Explanation

Question 6 of 10

1

Which of the following is NOT an extension strategy?

Select one or more of the following:

  • New advertising campaign

  • New overseas market

  • Improved version of the original product

  • Questionnaires

Explanation

Question 7 of 10

1

What does NOT create brand loyalty?

Select one or more of the following:

  • loyalty cards

  • after-sales service

  • Price reductions *discount on your next purchase*

  • Free samples

Explanation

Question 8 of 10

1

How do you calculate profit?

Select one or more of the following:

  • sales revenue + cost

  • sales revenue - cost

  • cost - sales revenue

  • sales revenue / cost

Explanation

Question 9 of 10

1

What is an example of elastic demand?

Select one or more of the following:

  • price increases, demand decreases.

  • price increases, demand increases.

  • price decreases, demand decreases.

Explanation

Question 10 of 10

1

Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?

Select one or more of the following:

  • Inform

  • Improve company image

  • Introduce

  • compete

Explanation

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