Purity - The probability and degree of pain diluting the pleasure.

e.g) Raising a child is a pleasure, but the physical pain of childbirth can dilute this pleasure.

Richness (Fecundity) - The likelihood of an action being followed by similar actions.

e.g) Giving to charity or volunteering

Remoteness (Propinquity) - How near or remote, in time or place, the benefits of the act.

e.g) When giving to charity, the donor cannot directly see the benefits of their donation.

Intensity - The amount of pleasure produced by an action.

e.g) A teenager staying out late may be pleasurable, but it may be more pleasurable in the long run to come home earlier for both the parent and the teenager.

	Created by Summer Pearce over 8 years ago

AS - Level (Year 1) Ethics (Utilitarianism) Slide Set on Act Utilitarianism, created by Summer Pearce on 30/12/2015.