value added

how is value added

importance of added value

target market

entrepreneur

qualities of an entrepreneur

motives for starting a business

primary research
research you carry out

market research

market mapping:
a grid that measures two different aspects of the brands within a market - identifies gaps in market and shows overcrowded areas

benefits of competition to consumers

drawbacks of competition

market segment

market share

factors affecting location

franchise

invention

innovation

patent

copyright

selling price of a product falls

selling price of a product rises

revenue

sales volume

variable costs

fixed costs

total costs

profit

cash flow forecast

inflows

outflows

insolvency

improve cash flow

business plan