catherinelee800
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Quiz on Marketing created by catherinelee800 on 20/05/2016.

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catherinelee800
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Marketing

Question 1 of 6

1

Select from the dropdown list to complete the text.

The third stage of the plc is called ( maturity, decline, saturation, growth ) stage.

Explanation

Question 2 of 6

1

The growth stage has the highest profit

Select one of the following:

  • True
  • False

Explanation

Question 3 of 6

1

Which of these is not the purpose of packaging?

Select one of the following:

  • Advertising

  • To provide information

  • For convenience

  • For sampling

Explanation

Question 4 of 6

1

Samples are best used at which stage of the product life cycle?

Select one of the following:

  • decline stage

  • product development stage

  • re-introduction of an old product

  • introduction

Explanation

Question 5 of 6

1

Select from the dropdown list to complete the text.

Products with very short PLCs are called ( fads, norms ).

Explanation

Question 6 of 6

1

helps producers to create a more effective marketing mix

Drag and drop to complete the text.

    Segmentation
    Marketing plan
    Niche marketing strategy
    Positioning

Explanation

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