Chad Collins
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SEM I Practice Exam

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Chad Collins
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SEM I Practice Final Exam

Question 1 of 100

1

The core benefits to customers who purchase sport products include entertainment, health, and

Select one of the following:

  • promotion

  • independence

  • achievement

  • adaptability

Explanation

Question 2 of 100

1

When a professional football expansion team is established in a community, the economic impact might
result in

Select one of the following:

  • business closures, job layoffs, and high inflation rates.

  • more tourism, lower tax rates, and high interest rates

  • increased job creation and more consumer spending.

  • higher tax rates and fewer financial investment opportunities.

Explanation

Question 3 of 100

1

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax,
parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example
of _______________ impact.

Select one of the following:

  • total

  • indirect

  • fiscal

  • direct

Explanation

Question 4 of 100

1

One of the main differences between professional and amateur athletes is that for professionals , the game is
often

Select one of the following:

  • their occupation

  • closed to the public

  • free of charge

  • played for enjoyment

Explanation

Question 5 of 100

1

Which of the following is an example of marketing the sport event:

Select one of the following:

  • holding a race for a charitable organization

  • selling food products to a concession stand

  • delivering exercise bikes to retailers

  • distributing information about a NASCAR race

Explanation

Question 6 of 100

1

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

Select one of the following:

  • labor unions

  • trade associations

  • sanctioning bodies

  • professional societies

Explanation

Question 7 of 100

1

A person responsible for matching up corporations with events that reach their target market has a career in

Select one of the following:

  • sponsorship management

  • sales promotion

  • hospitality

  • advertising sales

Explanation

Question 8 of 100

1

Which of the following marketing activities involves writing press releases and organizing news conferences
for a sport organization:

Select one of the following:

  • Promotions

  • Advertising

  • Media relations

  • Community relations

Explanation

Question 9 of 100

1

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You
are in charge of advertising. Which of the following would be your responsibility:

Select one of the following:

  • Researching the target audience

  • Conducting test drives

  • Taking ticket orders

  • Buying commercial time on television

Explanation

Question 10 of 100

1

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League
Baseball game. This is called brand

Select one of the following:

  • awareness.

  • image.

  • image extension.

  • loyalty.

Explanation

Question 11 of 100

1

Your high-school's basketball team went to the state championship game last year, but didn't even make the
play-offs this year. This is an example of a(n) ____________ sport/event product.

Select one of the following:

  • inconsistent

  • perishable

  • tangible

  • consistent

Explanation

Question 12 of 100

1

Most sport/event products are classified as

Select one of the following:

  • pure goods

  • pure services

  • a combination of goods and services.

  • a combination of rented and owned-goods services.

Explanation

Question 13 of 100

1

Jacob started training for the Boston Marathon several months ago and was happy when he finished the
marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth,
which resulted in a(n)

Select one of the following:

  • appreciation for others' physical strength.

  • need to take emotional risks.

  • sense of pride and accomplishment.

  • feeling of purpose and belonging.

Explanation

Question 14 of 100

1

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad
taking him to games when he was a young boy. What factor motivates Mark to attend these sports events
with his family?

Select one of the following:

  • cultural norms and values

  • class and gender relations

  • popular athletes

  • significant others

Explanation

Question 15 of 100

1

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the
game's_____________ value.

Select one of the following:

  • financial

  • entertainment

  • economic

  • physical

Explanation

Question 16 of 100

1

A primary reason that many colleges and universities sell the naming rights for their new football stadiums
or basketball arenas is to

Select one of the following:

  • help pay for construction expenses.

  • honor a former student-athlete.

  • create publicity for the new facility.

  • encourage fans to attend sports events.

Explanation

Question 17 of 100

1

When designing an event program for a charity event, it is important to

Select one of the following:

  • include the printing costs on the back cover.

  • provide product samples.

  • acknowledge the event sponsors.

  • offer free admission coupons to other events.

Explanation

Question 18 of 100

1

What should be included in an event program if it is longer than four pages?

Select one of the following:

  • Satisfaction survey

  • Table of contents

  • Local news articles

  • Statement of organizers

Explanation

Question 19 of 100

1

The team name, mascot, and logo are important elements that a sport/event organization uses to create and
maintain

Select one of the following:

  • financial accountability.

  • brand awareness.

  • image extension.

  • market segmentation.

Explanation

Question 20 of 100

1

If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________
sponsor.

Select one of the following:

  • dynamic

  • large business

  • sole

  • exclusive

Explanation

Question 21 of 100

1

The relationship between a sponsor and a sport entity is often described as a

Select one of the following:

  • merger

  • partnership

  • buyout

  • takeover

Explanation

Question 22 of 100

1

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to
view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of
____________ marketing.

Select one of the following:

  • target

  • ambush

  • direct

  • internet

Explanation

Question 23 of 100

1

Which of the following is a characteristic of an effective sport/event logo:

Select one of the following:

  • Remote

  • Timeless

  • Practical

  • Ambiguous

Explanation

Question 24 of 100

1

When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design
to

Select one of the following:

  • boost fan attendance rates.

  • reduce the tickets' printing costs.

  • discourage counterfeiting activities.

  • offer a discount.

Explanation

Question 25 of 100

1

What do some professional sport teams do to promote renewed interest in a team that is losing support from
fans?

Select one of the following:

  • Redesign logos

  • Increase prices

  • Send newsletters

  • Change sponsors

Explanation

Question 26 of 100

1

Which of the following are the most important considerations when designing a basketball team's logo:

Select one of the following:

  • Mascot and team size

  • Team name and team size

  • Team colors and team name

  • Location and mascot

Explanation

Question 27 of 100

1

To learn about its target market's needs and wants, a professional soccer league should obtain information
from its fans

Select one of the following:

  • before it implements organizational changes

  • only when there appears to be a problem

  • if ticket sales show short-term improvement

  • in a proactive and systematic manner

Explanation

Question 28 of 100

1

What is one way that sport/event marketers use marketing information?

Select one of the following:

  • To develop new products

  • To determine credit scores

  • To change economic trends

  • To prepare sales invoices

Explanation

Question 29 of 100

1

Having appropriate data helps sport/event marketers to set goals that are

Select one of the following:

  • open-ended.

  • realistic.

  • general.

  • broad.

Explanation

Question 30 of 100

1

A sport/event organization that wants to obtain information about the population in a certain geographic
location might use

Select one of the following:

  • government sources

  • telephone surveys

  • primary databases

  • personal questionnaires

Explanation

Question 31 of 100

1

To know what websites and advertisements visitors see, sports and event e-marketers would check

Select one of the following:

  • text files

  • direct delivery programs

  • clickstream data

  • internet service providers

Explanation

Question 32 of 100

1

Which of the following is a secondary source of sport/event information

Select one of the following:

  • personal interviews

  • computerized surveys

  • accounting records

  • demographic reports

Explanation

Question 33 of 100

1

A database of competitor information often contains information about the competitor's

Select one of the following:

  • budget structure

  • production techniques

  • advertising media

  • creative strategy

Explanation

Question 34 of 100

1

What internal records do many businesses monitor in order to obtain useful marketing information?

Select one of the following:

  • Sales reports

  • Trade journals

  • industry projections

  • print advertisements

Explanation

Question 35 of 100

1

What type of competitor information is important for sport/event organizations to maintain in a database?

Select one of the following:

  • consumption

  • demographics

  • market size

  • price lists

Explanation

Question 36 of 100

1

Primary research includes collecting data for

Select one of the following:

  • marketers across the industry to use.

  • informational purposes only.

  • the current research project.

  • understanding economic cycles.

Explanation

Question 37 of 100

1

Which of the following sources is the most appropriate for obtaining primary marketing information about
fans' opinions about a rock band's new album:

Select one of the following:

  • concession vendors

  • concert attendees

  • event ushers

  • facility managers

Explanation

Question 38 of 100

1

One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its
facilities and the level of its services is by

Select one of the following:

  • reading industry publications

  • surveying club members

  • viewing competitors' web sites

  • collecting promotional literature

Explanation

Question 39 of 100

1

What should a sports or entertainment event do in order to be successful?

Select one of the following:

  • earn maximum profits

  • generate favorable press

  • satisfy customer wants

  • promote popular causes

Explanation

Question 40 of 100

1

The promoters of an extreme-sports weekend would most likely target which of the following

Select one of the following:

  • professional athletes

  • older men, ages 40-50

  • business executives

  • young men, ages 12-34

Explanation

Question 41 of 100

1

Which of the following is a factor that sports and entertainment marketers consider when targeting
customers for a specific event

Select one of the following:

  • personalities

  • demographics

  • expectations

  • affiliations

Explanation

Question 42 of 100

1

A business wants to create or emphasize positive associations between a specific sport and itself. What type
of advertising media should the business consider using?

Select one of the following:

  • Stadium signage

  • Opt-in e-mail

  • Contest

  • Newspaper

Explanation

Question 43 of 100

1

A vital promotional technique for entertainment marketing is the use of

Select one of the following:

  • distribution.

  • vertical integration.

  • broadcast webs.

  • trailers.

Explanation

Question 44 of 100

1

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.

Select one of the following:

  • out-of-home

  • newspaper

  • direct

  • radio

Explanation

Question 45 of 100

1

Advertising copy that states "Only 3 days left" is trying to

Select one of the following:

  • encourage action.

  • describe features.

  • identify benefits.

  • make a claim.

Explanation

Question 46 of 100

1

The basic elements of a print advertisement are the

Select one of the following:

  • artwork, illustrations, logo, and colorwork.

  • headline, illustration, copy, and business identification.

  • layout, arrangement, white space, and border.

  • headline, subheadline, copy, and price.

Explanation

Question 47 of 100

1

Computers are complex products and have features that need to be explained. Which of the following
elements would be crucial to include in an advertisement for a new computer:

Select one of the following:

  • Slogan

  • Headline

  • Copy

  • Illustration

Explanation

Question 48 of 100

1

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is
pointing out the product's

Select one of the following:

  • uses.

  • producer.

  • price.

  • features.

Explanation

Question 49 of 100

1

Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?

Select one of the following:

  • Stamping "Open Now" in neon pink on the back of the envelope

  • Addressing the recipient as “Current Resident” on the mailing label

  • Using a font that looks like handwriting in the envelope's address section

  • Placing the return address at the bottom of the envelope

Explanation

Question 50 of 100

1

Currently, which of the following mobile advertising strategies has been most successful:

Select one of the following:

  • Rich media

  • Text message with coupon

  • Cross-platform campaign

  • Banner ad campaign

Explanation

Question 51 of 100

1

Which of the following statements regarding direct-mail marketing campaigns is true:

Select one of the following:

  • They should contain detailed data.

  • They are highly cost-efficient.

  • They are easy to track.

  • They should include a call to action.

Explanation

Question 52 of 100

1

To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is referred to as

Select one of the following:

  • online exchange.

  • data interchange.

  • game works.

  • fantasy sports.

Explanation

Question 53 of 100

1

One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have a(n)

Select one of the following:

  • complicated operating system.

  • sophisticated computer keyboard.

  • high-speed internet connection.

  • cloud computing.

Explanation

Question 54 of 100

1

One of advantage of using e-mail marketing is that it is

Select one of the following:

  • anonymous.

  • profit oriented.

  • cost effective.

  • impersonal.

Explanation

Question 55 of 100

1

A business that asks customers to forward an e-mail to their friends or associates is engaged in

Select one of the following:

  • suggestion selling.

  • direct advertising.

  • image building.

  • viral marketing.

Explanation

Question 56 of 100

1

Which of the following is an example of an email attachment?

Select one of the following:

  • nike.com

  • resume.doc

  • smith@aol.com

  • http://www.org

Explanation

Question 57 of 100

1

The body of an e-mail that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of
a/an ______ message.

Select one of the following:

  • understandable

  • compelling

  • focused

  • personalized

Explanation

Question 58 of 100

1

What should businesses do to detect any problems before sending an e-mail to everyone on their list?

Select one of the following:

  • Finalize a signature

  • Format the message

  • Prepare a response

  • Conduct a test run

Explanation

Question 59 of 100

1

What mailing technique do businesses often use if they do not have mailing-list software?

Select one of the following:

  • Autoresponder

  • Internet Service Provider

  • Bookmark feature

  • Blind Carbon Copy

Explanation

Question 60 of 100

1

Which one of the following computer programs prevents email messages containing the word "free" in the
subject header from entering an inbox:

Select one of the following:

  • Queens

  • Gophers

  • Filters

  • Servers

Explanation

Question 61 of 100

1

Businesses generally pay more for newspaper advertisements when purchasing space at a _________ rate.

Select one of the following:

  • preferred-position

  • run-of-page

  • contract

  • frequency

Explanation

Question 62 of 100

1

A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per
thousand (CPM).

Select one of the following:

  • 50

  • 5

  • 25

  • 2.5

Explanation

Question 63 of 100

1

When an advertiser wants to reach specific target markets, which type of print medium would be most
cost-effective?

Select one of the following:

  • Newspapers

  • Billboards

  • Direct mail

  • Yellow pages

Explanation

Question 64 of 100

1

One reason it is important for professional sport/event organizations to develop advance ticket sales plans is
because the generated revenue helps organizations to

Select one of the following:

  • increase general admission ticket sales.

  • decrease operational costs.

  • cover pre-event expenses.

  • reduce the risk of ticket scalping activities.

Explanation

Question 65 of 100

1

An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was
the cost per GRP?

Select one of the following:

  • 975.5

  • 585.5

  • 712.5

  • 487.5

Explanation

Question 66 of 100

1

To increase revenue, professional baseball and football teams often sell advertising that appears

Select one of the following:

  • on national television.

  • in local magazines.

  • on the back of tickets.

  • in community newspapers.

Explanation

Question 67 of 100

1

Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which of the following sales prospects is most likely to purchase ad space in the program?

Select one of the following:

  • Local music shop

  • National piano manufacturer

  • International symphony conductor

  • State/Provincial museum director

Explanation

Question 68 of 100

1

Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?

Select one of the following:

  • 1/16 page two-color

  • 1/2 page black and white

  • 1/4 page black and white

  • 1/2 page four-color

Explanation

Question 69 of 100

1

To sell advertising space in an event program, the first thing Kyle should do is

Select one of the following:

  • design the front cover of the program to show prospects.

  • call all businesses to determine their interest.

  • develop a list of local businesses to contact.

  • obtain printing supplies for the program.

Explanation

Question 70 of 100

1

A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?

Select one of the following:

  • Sophia Sanchez, a Venezuelan talk-show host

  • Bella Marie, a well-known international fashion model

  • Richard Roberts, a Canadian theater critic

  • Karl Kamden, a Chicago-based restaurant owner

Explanation

Question 71 of 100

1

Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The author's appearances are beneficial to the bookstores because

Select one of the following:

  • their sales will likely increase.

  • most of their customers are fans of McPeak's books.

  • McPeak supports literacy initiatives.

  • online book sales will begin to stabilize.

Explanation

Question 72 of 100

1

After event organizers released information to the press that a well-known country singer will perform at an upcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can

Select one of the following:

  • create a sense of community.

  • improve an event's television ratings.

  • provide performers with supplemental income.

  • stimulate interest in an event.

Explanation

Question 73 of 100

1

When making appearances at special events, a well-known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. These requirements are examples of

Select one of the following:

  • rider terms

  • financial requisitions.

  • organization charters.

  • non-negotiable conditions.

Explanation

Question 74 of 100

1

What do professional sport teams design for use during games that often become promotional tools because fans take them home?

Select one of the following:

  • Posters

  • Tickets

  • Programs

  • Samples

Explanation

Question 75 of 100

1

The purpose of designing an event program that contains space for advertisements is to

Select one of the following:

  • promote the team.

  • get more people to buy the program.

  • generate more revenue

  • pay less money for program printing costs.

Explanation

Question 76 of 100

1

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

Select one of the following:

  • include a joke in the introduction to capture the audience's attention.

  • number the copy pages in reverse chronological order.

  • make sure the final copy is single-spaced and the typeface is bold.

  • identify name pronunciations that might be difficult to read.

Explanation

Question 77 of 100

1

Which of the following do event organizers often include in an event to add interest and excitement to the event:

Select one of the following:

  • Dress rehearsal

  • Long intermission

  • Celebrity appearance

  • Sponsor recognition

Explanation

Question 78 of 100

1

What is a primary consideration for fans who are attending a professional football game in a large city?

Select one of the following:

  • Availability of parking space

  • View of the city from stadium seats

  • Accessibility to souvenir stands

  • Surface of athletic field

Explanation

Question 79 of 100

1

When attending a sporting event, most fans expect that the facility will provide them with a(n)

Select one of the following:

  • learning situation.

  • winning experience.

  • safety environment.

  • ordinary performance.

Explanation

Question 80 of 100

1

A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.

Select one of the following:

  • Adequate facilities

  • Aesthetics

  • Dedication usage

  • Sense of safety

Explanation

Question 81 of 100

1

What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?

Select one of the following:

  • Ensures higher sales

  • Lowers promotional expenses

  • Provides free publicity

  • Increases brand awareness

Explanation

Question 82 of 100

1

A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:

Select one of the following:

  • Rear entrance of stadium

  • Interior wall of the outfield

  • Next to concession stands

  • Backside of the scoreboard

Explanation

Question 83 of 100

1

How do sponsors typically use signage at sports events?

Select one of the following:

  • As promotional tools

  • As safety reminders

  • To provide directions

  • To prohibit behavior

Explanation

Question 84 of 100

1

Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:

Select one of the following:

  • public transportation

  • nearby accommodations

  • Traffic

  • Parking fees

Explanation

Question 85 of 100

1

A stadium deciding to place messages and team logos on electronic boards is an example of selecting

Select one of the following:

  • event signage.

  • media usage.

  • sponsorships.

  • network support.

Explanation

Question 86 of 100

1

In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the

Select one of the following:

  • value of the overall experience.

  • quality of the media advertising.

  • elements of the marketing plan.

  • location of the facility.

Explanation

Question 87 of 100

1

Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have

Select one of the following:

  • below-market stock value.

  • unallocated resources.

  • limited capacity.

  • few distribution intermediaries

Explanation

Question 88 of 100

1

Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on

Select one of the following:

  • costs associated with renovations.

  • what the market will bear.

  • total cost of the experience.

  • inelastic demand for skiing.

Explanation

Question 89 of 100

1

Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.

Select one of the following:

  • inelastic

  • unitary

  • smoothing

  • elastic

Explanation

Question 90 of 100

1

Which of the following is one of the main features of a sport product:

Select one of the following:

  • Franchises

  • Athletics

  • Tickets

  • Extensions

Explanation

Question 91 of 100

1

When you ask, "What does this sales promotion offer to customers?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing?

Select one of the following:

  • Determine how to get the news out.

  • Determine creativity.

  • Determine delivery.

  • Determine incentive.

Explanation

Question 92 of 100

1

Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?

Select one of the following:

  • He knows his target market.

  • He knows his competition.

  • He's putting a new twist on an old idea.

  • He's brainstorming.

Explanation

Question 93 of 100

1

Sales promotion is a major part of sport/event marketing because

Select one of the following:

  • the most important task in sport/event marketing is ticket sales.

  • there aren't very many sport/event customers.

  • the industry is so highly competitive.

  • the industry can get very boring.

Explanation

Question 94 of 100

1

What is a step in the sales presentation process that salespeople should prepare for in advance?

Select one of the following:

  • Referral

  • Feedback

  • Approach

  • Follow-up

Explanation

Question 95 of 100

1

When preparing handout for a sales presentation, it is important for a salesperson to know the __________ of the audience.

Select one of the following:

  • gender

  • size

  • income

  • personality

Explanation

Question 96 of 100

1

When customizing a presentation, the salesperson determines a prospect's needs by developing a

Select one of the following:

  • business proposition

  • professional outline

  • sales quota

  • customer profile

Explanation

Question 97 of 100

1

Why should salespeople create favorable impressions during the initial contact with sport/event customers?

Select one of the following:

  • Customer rapport is unimportant.

  • Customers want to ask for assistance.

  • First impressions seldom last very long.

  • First impressions are difficult to change.

Explanation

Question 98 of 100

1

How can sport/event marketers establish positive relationships with their customers/clients?

Select one of the following:

  • Ask close-ended questions

  • Use generic sales presentations

  • Prepare a product demonstration

  • Communicate specific benefits

Explanation

Question 99 of 100

1

To develop long-term relationships with fans, professional sport teams should

Select one of the following:

  • have inflexible ticket sales policies.

  • build emotional connections with them.

  • increase licensing fees to ensure profitability.

  • redesign branding elements.

Explanation

Question 100 of 100

1

A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets

Select one of the following:

  • fluctuates every season.

  • is lower than originally anticipated.

  • remains consistent over time.

  • is higher than the available supply.

Explanation

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