Marketing Temas 11-12

Question 1 of 19

1

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use is

Select one or more of the following:

Retailing
Retailer
Shopper marketing
Wholesailing

Explanation

Question 2 of 19

1

Using in-store promotions and advertising to exted brand equity to "the last mile" and encourage favorable point-of.purchase decisions

Select one or more of the following:

Shopper marketing
Category killer
Corporate chains
Showrooming

Explanation

Question 3 of 19

1

A retail store that carries a narrow product line with a deep assortment within that line

Select one or more of the following:

Speciality store
Supermarket
Superstore
Factory outlet

Explanation

Question 4 of 19

1

A giant speciality store that carries a very deep assortment of particular line

Select one or more of the following:

Category killer
Service retailer
Independent off-price retailer
Wholesaler

Explanation

Question 5 of 19

1

An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, dicontinued, or irregular goods

Select one or more of the following:

Independent off-price retailer
Off-price retailer
Factory outlet
Superstore

Explanation

Question 6 of 19

1

An off-price retailer that sells a limited selection of brand name groooocery items, appliances, clothing, and other goods at deep discounts to members who apy annual membership fees

Select one or more of the following:

Warehouse club
Independent off-price retailer
Merchant wholesaler
Wholesaler

Explanation

Question 7 of 19

1

A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople who buy the right to own and operate one or more units in the franchise system.

Select one or more of the following:

Franchise organization
Franchise
Service retailer
Convenience store

Explanation

Question 8 of 19

1

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation

Select one or more of the following:

Broker
Business buyer
Wholesaler management
Retailer

Explanation

Question 9 of 19

1

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods

Select one or more of the following:

Agent
Business buyer
Wholesaler management
Retailer

Explanation

Question 10 of 19

1

The specific blend of promotion tools that the company uses to engage consumers, persuasively communicate customer value, and build customer relationships

Select one or more of the following:

Promotion mix
Marketing mix
Integrated marketing communications (IMC)
Advertising objective

Explanation

Question 11 of 19

1

Which of the followings is NOT part of the promotion mix

Select one or more of the following:

Customer management
Advertising
Sales promotion
Direct and social-media marketing

Explanation

Question 12 of 19

1

Engaging and interacting directly with carefully targeted individual consumers and consumer communities to both obtain an immediate response and cultivate lasting customer relationships

Select one or more of the following:

Direct and social-media marketing
Personal selling
Public relations
Pull strategy

Explanation

Question 13 of 19

1

If a company wants to integrate and coordinate its many communications channels to deliver a message, they should focus on

Select one or more of the following:

Integrated marketing communications (IMC)
Marketing management
Marketing coordination
Salesperson

Explanation

Question 14 of 19

1

Which of the following statements is TRUE?

Select one or more of the following:

push strategy focuses on using the sales force and trade promotion to promote the product to channel members, while pull strategy prefers to spend a lot on consumers advertising and promotion to make consumers buy the product
pull strategy focuses on using the sales force and trade promotion to promote the product to channel members, while push strategy prefers to spend a lot on consumers advertising and promotion to make consumers buy the product
Roses are red, violets are blue, I'm going to fail but what you gonna do?
None of them

Explanation

Question 15 of 19

1

The strategy by which the company accomplishes its advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media

Select one or more of the following:

Advertising strategy
Advertising media
Advertising objective
Percentage-of-sales method

Explanation

Question 16 of 19

1

Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget

Select one or more of the following:

Objective-and-task method
Competitive-parity method
Advertising agency
Brand content management

Explanation

Question 17 of 19

1

A term that has come to represent the merging of advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media

Select one or more of the following:

Madison & Vine
Push and pull strategies
Multichannel marketing
Viral marketing

Explanation

Question 18 of 19

1

Setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage og the unit sales price

Select one or more of the following:

Advertising budget
Affordable method
Percentage-of-sales method
Manufacturers' and retailers' branches and offices

Explanation

Question 19 of 19

1

Creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned and shared channels

Select one or more of the following:

Brand content management
Advertising
Advertising management
Advertising control

	Created by xabier.calzada almost 8 years ago

Grado Marketing Quiz on Marketing Temas 11-12, created by xabier.calzada on 03/06/2016.

Marketing Temas 11-12

Question 1 of 19

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use is

Select one or more of the following:

Explanation

Question 2 of 19

Using in-store promotions and advertising to exted brand equity to "the last mile" and encourage favorable point-of.purchase decisions

Select one or more of the following:

Explanation

Question 3 of 19

A retail store that carries a narrow product line with a deep assortment within that line

Select one or more of the following:

Explanation

Question 4 of 19

A giant speciality store that carries a very deep assortment of particular line

Select one or more of the following:

Explanation

Question 5 of 19

An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, dicontinued, or irregular goods

Select one or more of the following:

Explanation

Question 6 of 19

An off-price retailer that sells a limited selection of brand name groooocery items, appliances, clothing, and other goods at deep discounts to members who apy annual membership fees

Select one or more of the following:

Explanation

Question 7 of 19

A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople who buy the right to own and operate one or more units in the franchise system.

Select one or more of the following:

Explanation

Question 8 of 19

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation

Select one or more of the following:

Explanation

Question 9 of 19

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods

Select one or more of the following:

Explanation

Question 10 of 19

The specific blend of promotion tools that the company uses to engage consumers, persuasively communicate customer value, and build customer relationships

Select one or more of the following:

Explanation

Question 11 of 19

Which of the followings is NOT part of the promotion mix

Select one or more of the following:

Explanation

Question 12 of 19

Engaging and interacting directly with carefully targeted individual consumers and consumer communities to both obtain an immediate response and cultivate lasting customer relationships

Select one or more of the following:

Explanation

Question 13 of 19

If a company wants to integrate and coordinate its many communications channels to deliver a message, they should focus on

Select one or more of the following:

Explanation

Question 14 of 19

Which of the following statements is TRUE?

Select one or more of the following:

Explanation

Question 15 of 19

The strategy by which the company accomplishes its advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media

Select one or more of the following:

Explanation

Question 16 of 19

Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget

Select one or more of the following:

Explanation

Question 17 of 19

A term that has come to represent the merging of advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media

Select one or more of the following:

Explanation

Question 18 of 19

Setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage og the unit sales price

Select one or more of the following:

Explanation

Question 19 of 19

Creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned and shared channels

Select one or more of the following:

Explanation