Marketing Information

Decision Support System (DSS)

Database Marketing

Marketing Research

Importance of Marketing Research

Types of Marketing Research

Exploratory (marketing Research)

Causal (marketing Research)

Marketing Research Problem

Marketing Research Objective

Management Decision Problem

Secondary Data

Marketing Research Aggregator

Research Design

Primary Data

Survey Research

Mall Intercept Interview

Computer-assisted personal interviewing

Computer-assisted Self-interviewing

Central-Location Telephone (CLT) facility

Executive Interview