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BSc PS407 Social Psychology (Persuasion and Attitude Change (Chapter 6)) Quiz on Persuasion, created by Petite Piplup on 23/03/2014.

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Persuasion

Question 1 of 16

1

What is persuasion?

Select one of the following:

  • Attitude change in response to persuasive messages

  • The act of using arguments to get someone to take your point of view

  • Attitude change in response to peripheral cues

  • Attitude change in response to central cues

Explanation

Question 2 of 16

1

Hovland (Yale) is a 3-part persuasion model. What are the 3 main components?

Select one of the following:

  • (1) Source characteristics, (2) Message characteristics, (3) Audience characteristics

  • (1) Audience characteristics, (2) Central characteristics, (3) Peripheral characteristics

  • (1) Source characteristics, (2) Message characteristics, (3) Cognition characteristics

  • (1) Behavioural characteristics, (2) Cognition characteristics, (3) Affective characteristics

Explanation

Question 3 of 16

1

Hovland (Yale): What are the 2 components of source characteristics?

Select one of the following:

  • (1) Credibility, (2) Attractiveness and Liking

  • (1) Expertise, (2) Trustworthiness

  • (1) Attractiveness, (2) Liking

  • (1) Expertise, (2) Attractiveness

Explanation

Question 4 of 16

1

Hovland (Yale): Source Characteristics: Credibility: (a) Outline credibility, (b) Give an example of when this can go wrong

Select one of the following:

  • (a) Expertise + Trustworthiness, more persuasive
    (b) Cohen and Davis (1981), Medication errors: place in "R ear" case of the rectal earache

  • (a) Attractiveness + Trustworthiness, more persuasive
    (b) Dependence on these characteristics lead individual to take a peripheral route to persuasion

  • (a) Attractiveness + Trustworthiness, more persuasive
    (b) Cohen and Davis (1981), Medication errors: place in "R ear" case of the rectal earache

  • (a) Expertise + Trustworthiness, more persuasive
    (b) Dependence on these characteristics lead individual to take a peripheral route to persuasion

Explanation

Question 5 of 16

1

Hovland (Yale): Source Characteristics: What is the main basis of credibility?

Select one of the following:

  • Based on need to be right

  • Based on need for approval

  • Based on need for reasurrance

  • Based on need for reasoning

Explanation

Question 6 of 16

1

Hovland (Yale): Source Characteristics: Attractiveness and Liking, (a) What is the basis? and (b) What is the main assumption?

Select one of the following:

  • (a) Based on need for approval
    (b) More likeable/attractive communicators more persuasive, associate communicator attractiveness with message desirability

  • (a) Based on need to be right
    (b) More likeable/attractive communicators more persuasive, associate communicator attractiveness with message desirability

  • (a) Based on need for approval
    (b) More likeable/attractive communicators less persuasive, associate communicator attractiveness with lack of message depth

  • (a) Based on need to be right
    (b) More likeable/attractive communicators less persuasive, associate communicator attractiveness with lack of message depth

Explanation

Question 7 of 16

1

Hovland (Yale): What are the 5 components of Message Characteristics?

Select one of the following:

  • (1) Logical/fact vs. fear appeals, (2) Statistical evidence vs. Vivid examples, (3) One-sided vs. Two-sided arguments, (d) Order of Presentation, (e) Size of discrepancy

  • (1) Logical/fact vs. fear appeals, (2) Strong arguments vs. Weak arguments, (3) One-sided vs. Two-sided arguments, (d) Primacy Effects vs. Recency Effects, (e) Size of discrepancy

  • (1) Reasoning vs. Peripheral Characteristics, (2) Statistical evidence vs. Vivid examples, (3) Egocentric Arguments vs Altruistic Arguments, (d) Order of Presentation, (e) Message Length

  • (1) Reasoning vs. Peripheral Characteristics, (2) Strong arguments vs. Weak arguments, (3) Egocentric Arguments vs Altruistic Arguments, (d) Primacy Effects vs. Recency Effects, (e) Message Length

Explanation

Question 8 of 16

1

Hovland (Yale): Message Characteristics: Logical/fact vs. Fear appeals. Generally (a) messages are more persuasive. (b) messages change attitudes but only change behaviours when paired with specific instructions on how to do so. If message is too (c) this may lead to a tune-out.

Select one of the following:

  • (a) High fear, (b) High fear, (c) Fear arousing

  • (a) High logic/fact, (b) High logic/fact, (c) Logical/fact based

  • (a) High fear, (b) High logic/fact, (c) Logical/fact based

  • (a) High logic/fact, (b) High fear, (c) Fear arousing

Explanation

Question 9 of 16

1

Hovland (Yale): Message Characteristics: What is the main assumption of Statistical evidence vs. vivid examples?

Select one of the following:

  • People more persuaded by single visual exemplar than by statistical findings, even when statistical findings are better evidence.

  • People less persuaded by single visual exemplar than by statistical findings, probably because statistical findings are better evidence.

  • People more persuaded by single visual exemplar than by statistical findings, when statistical findings come from less credible sources.

  • People less persuaded by single visual exemplar than by statistical findings, when statistical findings come from more credible sources.

Explanation

Question 10 of 16

1

Hovland (Yale): Message Characteristics: One-sided vs. Two-sided arguments depends on (a), One-sided is most effective with (b) whilst Two-sided is most effective with (c)

Select one of the following:

  • (a) the audience, (b) poorly-informed, undiscrepant message, (c) well-informed skeptics

  • (a) the audience, (b) well-informed skeptics, (c) poorly-informed, undiscrepant message,

  • (a) the source, (b) poorly-informed, undiscrepant message, (c) well-informed skeptics

  • (a) the source, (b) well-informed skeptics, (c) poorly-informed, undiscrepant message,

Explanation

Question 11 of 16

1

Hovland (Yale): Message Characteristics: What are the two main assumptions of Order of Presentation in terms of (a) Time between pro and con messages, and (b) Time between last message and decision

Select one of the following:

  • (a) Primacy effect, when time between the two messages is small there's interference in learning the last message
    (b) Recency effect, when time between last message and decision is small there's a better retention for last message

  • (a) Recency effect, when time between the two messages is small there's interference in learning the first message
    (b) Recency effect, when time between last message and decision is small there's a better retention for last message

  • (a) Primacy effect, when time between the two messages is small there's interference in learning the last message
    (b) Primacy effect, when time between last message and decision is small there's a better retention for first message

  • (a) Recency effect, when time between the two messages is small there's interference in learning the first message
    (b) Primacy effect, when time between last message and decision is small there's a better retention for first message

Explanation

Question 12 of 16

1

Hovland (Yale): Message Characteristics: Size of discrepancy depends on source credibility with high-credibility source (a) leads to more attitude change and with low-credibility source (b)

Select one of the following:

  • (a) more discrepancy, (b) more discrepancy leads to more attitude change, within reason

  • (a) less discrepancy, (b) more discrepancy leads to more attitude change, within reason

  • (a) more discrepancy, (b) more discrepancy always leads to more attitude change

  • (a) less discrepancy, (b) more discrepancy always leads to more attitude change

Explanation

Question 13 of 16

1

Hovland (Yale): What are the 3 components of Audience Characteristics?

Select one of the following:

  • (1) Self-monitoring, (2) Age, (3) Cultural differences

  • (1) Intelligence, (2) Age, (3) Open-mindedness

  • (1) Self-monitoring, (2) Socio-economic class, (3) Cultural differences

  • (1) Intelligence, (2) Socio-economic class, (3) Open-mindedness

Explanation

Question 14 of 16

1

Hovland (Yale): Audience Characteristics: Self-monitoring vs. individual preferences, (a) SMers are more responsive to messages that promise (b)

Select one of the following:

  • (a) High, (b) Desirable social images

  • (a) Low, (b) Desirable social images

  • (a) High, (b) Product quality

  • (a) Low, (b) Product quality

Explanation

Question 15 of 16

1

Hovland (Yale): Audience Characteristics: What is the main assumption of the component Age?

Select one of the following:

  • Impressionable years hypothesis: Younger more easily persuaded

  • Impressionable years hypothesis: Older more easily persuaded

  • Age-Persuasion hypothesis: Younger more easily persuaded

  • Age-Persuasion hypothesis: Older more easily persuaded

Explanation

Question 16 of 16

1

Hovland (Yale): Audience Characteristics: What is the main assumption of the Cultural Differences component?

Select one of the following:

  • People from individualistic cultures (e.g. USA) more persuaded by "individualistic" persuasive messages, whilst individuals from non-individualistic cultures (e.g. Korea) focus more on "community-based" persuasive messages.

  • People from individualistic cultures (e.g. Korea more persuaded by "individualistic" persuasive messages, whilst individuals from non-individualistic cultures (e.g. USA) focus more on "community-based" persuasive messages.

  • The majority of cultures (e.g. USA, Korea), despite other differences they may have tend to be more persuaded by "individualistic" persuasive messages.

  • The majority of cultures (e.g. USA, Korea), despite other differences they may have tend to be more persuaded by "community-based" persuasive messages.

Explanation

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