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Marketing Mix
Product development
Product Line
Product Mix
Unique Selling Point (USP)
Product differentiation
Product Portfolio Analysis
Boston Matrix
The Product Life Cycle
Promotion
Sales Promotion
Promotional activities
Direct Selling
Merchandising
Advertising
Public Relations
Branding
Promotional Mix
Pricing stratergies
Price skimming
Penetration pricing
Price Leader
Price taker
Pricing tactics
Loss Leaders
Psychological pricing
Price elasticity of demand
Price inelastic demand
Price elastic demand
Distribution channel
Direct sale
Intermediaries
Business to Business Markets
Business to consumer markets
