Rob Winners
Quiz by , created more than 1 year ago

New questions from april 2017 from a Google Analytics Exam. Looking up answers for some of the brand new questions.

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Rob Winners
Created by Rob Winners about 7 years ago
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April 2017 questions

Question 1 of 69

1

If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?

Select one of the following:

  • 0

  • 1

  • 2

  • 3

Explanation

Question 2 of 69

1

Sharing a Custom Report will share the data in that report.

Select one of the following:

  • True
  • False

Explanation

Question 3 of 69

1

Which of these represents the hierarchical stucture of a Google Analytics account?

Select one of the following:

  • View > Account > Property

  • Account > Property > View

  • Property > Account > View

  • Account > View > Property

Explanation

Question 4 of 69

1

"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"

Select one of the following:

  • Attributuion Modeling

  • Channel Groupings

  • Multi-Channel Funnels

  • Conversion Tracking

Explanation

Question 5 of 69

1

"Which data table display compares report metrics to the website average?"

Select one of the following:

  • Pivot

  • Percentage

  • Performance

  • Comparison

Explanation

Question 6 of 69

1

Which report shows which pages on our site get the most traffic and highest engagement?

Select one of the following:

  • Activite Users report

  • Frequency and Recency report

  • All Pages report

  • Engagement report

Explanation

Question 7 of 69

1

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Select one of the following:

  • can I Import Analytics goals and transactions into AdWords as conversions

  • Create remarkeing lists in Analytics to use in AdWords campaigns

  • Adjust keyword bids inside Google Analytics

  • View AdWords click and cost data alongside your site engagement data in Google Analytics

Explanation

Question 8 of 69

1

Custom Dimensions can be used as which of the following?

Select one of the following:

  • Secondary Dimensions Standard reports

  • Primary Dimensions n Custom reports

  • Secondary dimsions in Custom reports

  • all of the above

  • i would guess all of aove, checking

Explanation

Question 9 of 69

1

Which campaign is NOT standard in GA?

Select one of the following:

  • utm_source

  • utm_medium

  • utm_content

  • utm_adgroup

Explanation

Question 10 of 69

1

"Which of these could NOT be tracked using Goal in Google Analytics?"

Select one of the following:

  • Signing up for a newsletter

  • Customer's lifetime value

  • Making a purchase

  • Watching a video

Explanation

Question 11 of 69

1

What is a "secondary dimension" in GA?

Select one of the following:

  • A visualization that allows you to understand the impacts of your data.

  • An additional dimension you can add to a report for more specific analysis.

  • An additional metic you can add to a report for more specific analysis.

  • An additional widget you can add to a dashboard for more specific analysis.

Explanation

Question 12 of 69

1

Which of these can you NOT share using the Solutions Gallery?

Select one of the following:

  • Custom reports

  • goals

  • segments

  • custom dimensions

Explanation

Question 13 of 69

1

Custom Reports will NOT let you do what?

Select one of the following:

  • Create a report with custom metrics

  • pair metrics and dimensions of different scopes

  • Use multipul dimensions together in the same report

  • Use a Custom Dimension as a primary dimension

Explanation

Question 14 of 69

1

Auto-tagging is used to collect data from which kinds of traffic?

Select one of the following:

  • AdWords campaign traffic

  • Website referral traffic

  • social media traffic

  • Search endgine traffic other than Google

Explanation

Question 15 of 69

1

Smart Goals are created automatically by Google's machine-learning algorithms.

Select one of the following:

  • True
  • False

Explanation

Question 16 of 69

1

What are the four scope levels avalible for dimensions and metrics in GA?

Select one of the following:

  • Hit-level, session-level, product-level, or suer-level scope

  • Event-level, session-level, transaction-level, or user-level scope

  • Event-level, duration-level, transaction-level, or user-level scope

  • Location-level, duration-level, product-level, or user-level scope

Explanation

Question 17 of 69

1

What is required for userID tracking users across different devices?

Select one of the following:

  • Google Tag Manager

  • Sign-in that generates and sets unique IDs

  • A new Analytics account for reporting

  • All of the above

Explanation

Question 18 of 69

1

To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?

Select one of the following:

  • The Measurement Protocol

  • Data Import

  • Browser cookies

  • The Network Protocol

Explanation

Question 19 of 69

1

"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."

Select one of the following:

  • True
  • False

Explanation

Question 20 of 69

1

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

Select one of the following:

  • True
  • False

Explanation

Question 21 of 69

1

Which of these are required for Multi-Channel Funnels?

Select one of the following:

  • Goals or Ecommerce

  • In-page analytics

  • Custom Dimensions

  • Advertising Features

Explanation

Question 22 of 69

1

Filters may be applied retroactively to any data that has been processed.

Select one of the following:

  • True
  • False

Explanation

Question 23 of 69

1

Which type of Custom Report shows a static sortable table with rows of data?

Select one of the following:

  • flat table

  • Map Overlay

  • Pivot table

  • explorer

Explanation

Question 24 of 69

1

What will happen if you install the same default tracking code on pages with different domains?

Select one of the following:

  • Analytics will not associate these user and sessions with any domain

  • Anyalytics will associate these user ans sessions with a single domain

  • Anaytics will alert you about duplicated data collection

  • Analytics will associate these users and sessions with their respective domains

Explanation

Question 25 of 69

1

By default, which of these is NOT considered a "medium" in Google Analytics?

Select one of the following:

  • Google

  • Organic

  • referral

  • cpc

Explanation

Question 26 of 69

1

Which of these would prevent data from appearing in a Custom Report?

Select one of the following:

  • You've applied too many dimensions to the Custom Report

  • You've appled a filter that filters out all of your data

  • You haven't shared that Custom report with users in the same view

  • You've applied too many metrics to the Custom Report

Explanation

Question 27 of 69

1

Filters let you include, exclude, or modify data you collect in a view.

Select one of the following:

  • True
  • False

Explanation

Question 28 of 69

1

Which reports require you to activate Advertising Features?

Select one of the following:

  • Real time reports

  • geo reports

  • cohort Analysis reports

  • Demographics and interests reports

Explanation

Question 29 of 69

1

What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Select one of the following:

  • User

  • Product

  • Hit

  • Session

Explanation

Question 30 of 69

1

Which of these is NOT a valid metic-dimension combination?

Select one of the following:

  • Session / Source

  • Time on Page / Device Type

  • Total Events / User Type

  • Sessions / bounce rate

Explanation

Question 31 of 69

1

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Select one of the following:

  • True
  • False

Explanation

Question 32 of 69

1

Which reports show websites that send traffic to your pages?

Select one of the following:

  • Demographics

  • All Traffic

  • Geo

  • Behavior

Explanation

Question 33 of 69

1

Which kids of hits does Google Analytics track?

Select one of the following:

  • Page-tracking hit

  • Event-tracking hit

  • Ecommerce tracking hit

  • all of the above

Explanation

Question 34 of 69

1

How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?

Select one of the following:

  • last click attribution

  • Primary conversion

  • assisted conversion

  • second-to-last-click attribution

Explanation

Question 35 of 69

1

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Select one or more of the following:

  • Last-click attribution

  • Primary conversion

  • Assisted conversion

  • Second to last click attribution

Explanation

Question 36 of 69

1

Which of these is a scope for Custom Metrics?

Select one or more of the following:

  • Event

  • Hit

  • User

  • Session

Explanation

Question 37 of 69

1

Which of these is NOT a benefit of Remarketing in Google Analytics?

Select one or more of the following:

  • Create remarketing listis without making changes to your existing Analytics snippet

  • Create remarketing lists based on custom segments and targets

  • Allow customers to reorder an item they have previously purchased

  • Show customized ads to customers who have previously visited your site

Explanation

Question 38 of 69

1

What is a "dimension" in Google Analytics?

Select one or more of the following:

  • A report that offers information about your audience.

  • An attribute of a data set that can be organiszed for better ananlysis.

  • The total amount of revenue a business has made in a given date range.

  • A comparison of data between two date ranges.

Explanation

Question 39 of 69

1

Which of the following criteria could NOT be used for a Dynamci Remarketing audience?

Select one or more of the following:

  • Users who returned an item they purchased

  • Users who viewed product detail pages

  • Users who viewed your homepage

  • users wo viewed a search result page on your website

Explanation

Question 40 of 69

1

What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?

Select one or more of the following:

  • utm=

  • urlid=

  • gclid=

  • adid=

Explanation

Question 41 of 69

1

Which report would you use to determine where users start or exit the conversion funnel?

Select one or more of the following:

  • Cohort Analysis report

  • Treemaps report

  • Goal Flow report

  • User Timings report

Explanation

Question 42 of 69

1

When will the Analytics tracking code send a pageview hit to Google Analytics?

Select one or more of the following:

  • Every time a user adds an item to an online shopping cart

  • Every time a user loads a webpage with embedded tracking code

  • Every time a user searches on a website

  • Every time a user clicks a video on a website

Explanation

Question 43 of 69

1

Which of these CANNOT be collected by the default Analytics tracking code?

Select one or more of the following:

  • Browser language setting

  • User's favorite website

  • Page visits

  • Device and operating system

Explanation

Question 44 of 69

1

Which tags does Google Analytics recommend to accurately track campaigns?

Select one or more of the following:

  • Campaign, Content, and Term

  • Medium, Source, and Campaign

  • Medium, Source, and Content

  • Source, content, and Term

Explanation

Question 45 of 69

1

What would you set up to collect how many comments user posted to a webpage on your site?

Select one or more of the following:

  • Custom metric

  • Calculated Metric

  • Custom channel Groupings

  • Custom Dimension

Explanation

Question 46 of 69

1

Which of these criteria CANNOT be used to create a Custom Segment?

Select one or more of the following:

  • Sequences of user actions

  • Metrics

  • Dimensions

  • Ad type

Explanation

Question 47 of 69

1

How would your reduce the time it take to compile reports in Google Analytics?

Select one or more of the following:

  • Remove any Secondary Dimensions you have added to the report

  • Choose "Faster response" in the sampling pulldown menu

  • Choose "Greater precision" in the sampling pulldown menu

  • Remove any filters you have added to the view

Explanation

Question 48 of 69

1

"If a filter excludes data from a view, that data can never be recovered for that view."

Select one of the following:

  • True
  • False

Explanation

Question 49 of 69

1

Which of these is NOT a benefit of using segments in your data analysis?

Select one or more of the following:

  • You can compare behavior metrics for groups of users like Converters vs non converters

  • You can permanetly modify the data in your view

  • You can isolate and analyze specific conversion paths using conversion segments

  • You can analyze users by single or multi-session conditions

Explanation

Question 50 of 69

1

"If you wanted to track what search terms customers use to find products on your website, what would you set up?"

Select one or more of the following:

  • Site Search

  • Search filters

  • Enhanced Ecommerce

  • Data Import

Explanation

Question 51 of 69

1

Which report helps identify which browsers may have had problems with your website?

Select one or more of the following:

  • The Browser & OS report

  • The Source/Medium report

  • The Active users report

  • New vs returning report

Explanation

Question 52 of 69

1

Which four parameters can you include with an event hit for reporting?

Select one or more of the following:

  • Event, Category, Action, Lable

  • Category, Action, Lable, Unique Events

  • Category, Action, Lable, Total Events

  • Category, Action, Label, Value

Explanation

Question 53 of 69

1

"Which report helps you determine the percent of your site traffic that has visited previously?"

Select one of the following:

  • New vs Returning report

  • Referrals report

  • Sales Performance report

  • Frequency & Recency report

Explanation

Question 54 of 69

1

"You can only apply a Custom Dimension to data that was collected after you created the dimension."

Select one of the following:

  • True
  • False

Explanation

Question 55 of 69

1

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

Select one of the following:

  • Filter 1: include Brazil or Argentina

  • filter 1: include Brazil > Filter 2: include Argentina

  • Filter 1: Exclude Peru or Bolivia

  • Filter 1: Include Argentina > Filter 2: Include Brazil

Explanation

Question 56 of 69

1

By default, Google Analytics can only collect behavioral data from web-connected systems.

Select one of the following:

  • True
  • False

Explanation

Question 57 of 69

1

What four types of Goals are available in Google Analytics?

Select one of the following:

  • Pageview, Event, Transaction, social

  • Destination, Events, Pageview, Social

  • Destination, Event, Duration, Pages/Screens per Session

  • Location, Event, Time, Users per Session

Explanation

Question 58 of 69

1

What will happen if a user clears the Analytics cookie from their browser?

Select one of the following:

  • Analytics will not be able to associate user behavior with past data collected

  • Analytics will set a new unique ID the next time a browser loads a tracked page

  • Analytics will set a new browser cookie the next time a browser loads a tracked page

  • all of the above

Explanation

Question 59 of 69

1

Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?

Select one of the following:

  • Custom include a filter with field "Campaign Name" and pattern "back to school"

  • Custom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"

  • Predefined include filter with "traffic to the hostname" "that are equal to " "back to school"

  • Custom Include filter with filed "Page Title" and pattern "back to school"

Explanation

Question 60 of 69

1

Views can include website data from before the view was created.

Select one of the following:

  • True
  • False

Explanation

Question 61 of 69

1

"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"

Select one of the following:

  • Source, Medium, Campaign, and Ad content

  • campaign and Ad content

  • source and Medium

  • Campaign and Medium

Explanation

Question 62 of 69

1

If you want to track users and sessions across multiple domains, what must you set up?

Select one of the following:

  • Ad Exchange Linking

  • AdWords Linking

  • Data IMport

  • Cross-domain tracking

Explanation

Question 63 of 69

1

You cannot change the session default session timeout duration in GA.

Select one of the following:

  • True
  • False

Explanation

Question 64 of 69

1

What is a "metic" in GA?

Select one of the following:

  • The numbers in a data set often paired with dimensions

  • A dimension that can help you analyze site performance

  • A segment of data separated out in a report for comparison

  • The dates in your date range

Explanation

Question 65 of 69

1

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.

Select one of the following:

  • /ordercomplete/index.html

  • /ordercomplete.php

  • /order/complete.php

  • /ordercomplete/thank_you.html

Explanation

Question 66 of 69

1

Which report shows the percentage of traffic that has visited your site before?

Select one of the following:

  • All traffic > Referrals report

  • Interests > Affinity categories report

  • Behavior > Frequency and Redency report

  • Behavior > New vs returning report

Explanation

Question 67 of 69

1

Which of these channels is NOT included in the default Channels report?

Select one of the following:

  • Organic Search

  • Display

  • Device

  • Direct

Explanation

Question 68 of 69

1

Which of these user characteristics CANNOT be used to crreate a Custom Segment?

Select one of the following:

  • Users that viewed a page on your website and then watched a video

  • Users 25 to 34 years of age who have their browser set to Spanish

  • Users that engaged in your social media or email campaigns

  • Users who have children

Explanation

Question 69 of 69

1

By default, which of these is NOT considered a "source" in Google Analytics?

Select one of the following:

  • Email

  • Direct

  • googlemerchandisestore.com

  • Google

Explanation

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