38381633
Description
Quiz by Katelyn Chen, updated more than 1 year ago
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Created by Katelyn Chen
almost 4 years ago
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Question 1
Question
Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class
of products is referred to as the width of the ___.
Answer
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product targets
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market selection
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market segments
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product mix
Question 2
Question
A brand is commonly defined as a specific ____ that identifies a seller's product.
Answer
-
make or model
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name, symbol, or design
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marketing
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words
Question 3
Question
Price competition is based on price and ___.
Answer
-
branding
-
quality
-
value
-
availability
Question 4
Question
An example of capital goods would be ___.
Answer
-
items sold
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marketing materials
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dollars earned during a fundraiser
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cars used by a cleaning service company
Question 5
Question
The ___ is responsible for recalling unsafe products.
Answer
-
Better Business Bureau
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Federal Trade Commission
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Consumer Product Safety Commission
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Federal Bureau of Investigation
Question 6
Question
A ___ is a term for illegally offering money in exchange for a favorable outcome.
Answer
-
breech
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blackmail
-
bribe
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broker
Question 7
Question
Transporting goods via a tractor and trailer is used for produce. Relative to this
situation, it can be concluded that the initial ___.
Answer
-
investment is high, but operational costs are relatively small
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produce was owned by the government
-
air transportation is much more expensive and not a viable option
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product is inexpensive to construct, operational costs are high
Question 8
Question
Private or public ___ warehouses store products requiring payment of a federal
tax
before imported or domestic products can be removed
Answer
-
hazardous
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commodity
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bonded
-
conglomerate
Question 9
Question
An example of marketing
that might create an ethical controversy would be ___.
Answer
-
advertising an early bird special
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airing alcoholic beverage related commercials during prime time
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retailers developing a national sweepstakes
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broadcasting PSAs about public health issues
Question 10
Question
The lack of ___ to produce advertising eliminates many small businesses from many mass media advertising options.
Answer
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expertise
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time
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money
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staff
Question 11
Question
A sampling procedure in which everyone in the population has an equal chance of being selected.
Answer
-
focus group
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observation
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interview
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random sampling
Question 12
Question
Psychographics refers to ___.
Answer
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census data
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people's lifestyle
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variable demographics
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geographic location
Question 13
Question
An online retailer should have ___ in order to secure credit card transactions.
Answer
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FAQ
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RFP
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EMT
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SSL certificates
Question 14
Question
Consumers buying products online has drastically impacted the ___ of products as a part of the marketing mix.
Answer
-
distribution
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price
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promotion
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production
Question 15
Question
Bulk mailings are made simple using _____.
Answer
-
spreadsheets
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word processing
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databases
-
PowerPoint
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