39. Culture Affects How People Think

People from different geographical regions and cultures respond differently to photos and Web site designs. In East Asia people notice and remember the background and context more than people in the West do. If you are designing products for multiple cultures and geographical regions, then you had better conduct audience research in multiple locations. When reading psychology research, you might want to avoid generalizing the results if you know that the study participants were all from one geographical region. Be careful of overgeneralizing.