Marketo - Reporting and Analytics

Descripción

Test sobre Marketo - Reporting and Analytics, creado por Yasmin-Lee Collins el 15/02/2019.
Yasmin-Lee Collins
Test por Yasmin-Lee Collins, actualizado hace más de 1 año
Yasmin-Lee Collins
Creado por Yasmin-Lee Collins hace más de 7 años
170
1

Resumen del Recurso

Pregunta 1

Pregunta
Which two columns on the Program Performance Report are calculated using acquisition program?
Respuesta
  • A. New Names
  • B. Total Members
  • C. Revenue per New Name
  • D. Cost per Member (USD)
  • E. Cost per New Name (USD)
  • F. Revenue per Member (USD)

Pregunta 2

Pregunta
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
Respuesta
  • A. The report will return an error for cost per success.
  • B. The report will return a null value for cost per success.
  • C. The report will identify the last program status as a success and calculate based on that.
  • D. The report will identify the first program status as a success and calculate based on that.

Pregunta 3

Pregunta
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
Respuesta
  • A. Form Conversion Report
  • B. Event Registration Report
  • C. Landing Page Activity Report
  • D. Landing Page Performance Report

Pregunta 4

Pregunta
Which of the following is not a report that's available in Marketo?
Respuesta
  • People Performance Report
  • Form Fill Report
  • Email Performance
  • Email Link Performance
  • People by Revenue Stage Report

Pregunta 5

Pregunta
What are the benefits of creating a report subscription in Marketo?
Respuesta
  • Enables you to download the report whenever you need to
  • Enables you to automate the delivery of reports to the recipients of your choosing on a pre-selected day and frequency
  • Enables people who are not Marketo users to login and view the report
  • It's a great way to share results and stats with everyone

Pregunta 6

Pregunta
What is the definition of a People Performance Report
Respuesta
  • A People Performance Report allows you to view how many leads are in your database
  • A People Performance Report measures the growth of your database over time.
  • A People Performance Report gives you all the insights into how the leads are performing against your campaigns
  • A People Performance Report gives you stats on the individual links in your emails.

Pregunta 7

Pregunta
My Reports are visible to all users in that workspace
Respuesta
  • True
  • False

Pregunta 8

Pregunta
What are the two seperate but associated sections in Email Insights?
Respuesta
  • Performance
  • Sends
  • Analytics
  • Email Stats

Pregunta 9

Pregunta
What would you be able to do when using Email Insights Analytics Overview?
Respuesta
  • Combine all review all campaign statistics over the past year
  • Explore all landing page activity
  • Create a report based on all email and delivery engagement for individual leads
  • Explore aggregate data for email delivery and engagement.

Pregunta 10

Pregunta
What are you not able to do when creating a Marketo report in Marketing Activities?
Respuesta
  • Filter your report with a smart list
  • Re-order report columns
  • Combine two reports together to compare stats
  • Filter the report by a given timeframe
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