Test
Week 13: Marketing Strategy, Opportunity Analysis and Segmentation
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Preguntas del test (20)
1Which is not part of the 5 C's of marketing strategy?
- ACustomers
- BContext
- CCollaborators
- DContinuity
2Statement 1: Customer value is the sum of the benefits from a marketing offering and the cost of obtaining these benefits
Statement 2: Customer value is the difference between the benefits from a marketing offering and the cost of obtaining these benefits.
Statement 3: A customer will always dwell on value as a key determinant of buying behavior.- AOnly Statement 1 is correct
- BOnly Statement 2 is correct
- COnly Statement 3 is correct
- DStatement 1 and Statement 3 are correct
3Which tool can be used as part of the 5C framework to analyze the external environment in which a business operates? Choose the best answer
- ACompetitive matrix
- BPESTEL
- CPorter's Five Forces
- DVendor Analysis
4According to the video, controllable variables which a company puts together to satisfy its target market make up its?
- ACompetitive offering
- BVendor Analysis
- CMarketing Mix
- D5-C framework
5The buyer's journey is through three main primary stages:
- Adiscovery, confirmation and decision
- Bconvincing, confirmation and decision
- Cdiscovery, consideration and decision
- Dconsideration, informing and decision
6Which part of the marketing mix is concerned with informing the target market about the product?
- AProduct
- BPlace
- CPrice
- DPromotion
7[blank_start]Target marketing[blank_end] tailors the marketing mix to meet the needs of a specific group of people.
- ATarget marketing
- BMass marketing
- CSingle marketing
- DExclusive marketing
8The total stream of purchases a customer could contribute to the company over the length of their relationship is referred to as?
- ACustomer whole value
- BCustomer estimated value
- CCustomer lifetime value
- DCustomer satisfaction value
9Which of these is a type of unpaid, non-personal presentation of ideas, goods and services?
- AAdvertising
- BPersonal selling
- CPublicity
- DSales promotion
10Price is the most important component of the marketing mix
- AVerdadero
- BFalso
11[blank_start]Competitive[blank_end] environment is not part of a company's external marketing environment
- AEconomic
- BTechnological
- CCompetitive
- DSocial
12A market environment where a number of small firms control the market and the barriers to competitive entry is very high is known as?
- AMonopolistic competition
- BMonopoly
- COligopoly
- DPure competition
13Which of these best explains the difference between Generic and Product markets?
- AGeneric markets offer broadly similar needs in diverse ways, while Product markets offer very similar needs with close substitutes
- BGeneric markets offer broadly different needs with close substitutes, while Product markets offer very similar needs in diverse ways
- CGeneric markets offer broadly similar needs with close substitutes, while Product markets offer very different needs in diverse ways
- DGeneric markets offer broadly different needs in diverse ways, while Product markets offer very different needs with close substitutes.
14Marketing managers should focus solely on the product, while expecting the customer to adapt.
- AVerdadero
- BFalso
15According to the video, which of these is not one of the target market approaches?
- ASingle target market
- BMultiple target market
- CCustomer target market
- DCombined target market
16A segmenting dimension which uses income, sex or age, family size, occupation, and education variables is most likely
- AGeographic
- BSocio-cultural
- CDemographic
- DBehavioral
17[blank_start]Clustering[blank_end] is a computer-aided method with which marketers can get additional help with market segmentation
- ADissonance
- BProduct division
- CQualifying dimension
- DClustering
18Part of the criteria for determining the number of market segments requires that the segment be large enough to be profitable.
- AVerdadero
- BFalso
19The part of the 5-C framework which assesses organizations fulfilling the same wants and needs of the same customers as the company's offerings is?
- ACollaborators
- BCompetitors
- CCompany
- DContext
- ECustomer
20Regulations and laws, economy, cultural norms and technological factors are part of which of the 5-C's?
- ACollaborators
- BCompetitors
- CContext
- DCompany
- ECustomers
Información
- Descripción
- Test sobre Week 13: Marketing Strategy, Opportunity Analysis and Segmentation, creado por Ade Sauer el 26/11/2020.
- Autor
- Ade Sauer
- Idioma
- English
- Visitas
- 263
- Valoración
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