Pregunta 1
Pregunta
Of the following website functions, which is the most important?
Respuesta
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Having free reports, downloads, etc
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Describing the services your company provides
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Capturing email addresses of visitors
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Having contact information on every page
Pregunta 2
Pregunta
The best way to promote a business with social media is
Respuesta
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To advertise your company, services and products
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To collect as many contacts as possible
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Offer a lot of helpful and free information
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Invite potential clients to visit your website
Pregunta 3
Pregunta
On-page search engine optimization refers to
Respuesta
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Programming keywords into a website
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Evaluating each page of a website for design
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The amount of links coming into your website
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The number of search engine sites a website is submitted to
Pregunta 4
Pregunta
The best way to improve search engine ranking is with
Pregunta 5
Pregunta
The main objective to branding is which of the following?
Respuesta
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To have potential customers recognize your logo and marketing materials
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To earn trust from your customers
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Promotional materials that match and coordinate
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Having a unique tag line
Pregunta 6
Pregunta
Which of the following marketing techniques are most likely to pay you?
Pregunta 7
Pregunta
Which of the following link exchanges is the most effective for increasing search engine rank?
Respuesta
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Ask everyone you know to link to your website
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Exchange links with businesses in a related industry
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Purchase links from a link exchange company
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Creating a long list of recommended links on a link page
Pregunta 8
Pregunta
When is it most ideal to send a press release?
Respuesta
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Only when there is "big news" happening
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Only around the holidays
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When news seems to be slow
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Tuesday through Thursday for anything newsworthy
Pregunta 9
Pregunta
What is the best way to make money "while you sleep"?
Respuesta
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By dreaming up good marketing ideas
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Selling stuff on eBay
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Having products on your website
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Having a spouse who works the night shift
Pregunta 10
Pregunta
The best way to increase the possibility of website visitors following through on contacting you is