38381633
Descripción
Test por Katelyn Chen, actualizado hace más de 1 año
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Creado por Katelyn Chen
hace casi 4 años
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Pregunta 1
Pregunta
Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class
of products is referred to as the width of the ___.
Respuesta
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product targets
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market selection
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market segments
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product mix
Pregunta 2
Pregunta
A brand is commonly defined as a specific ____ that identifies a seller's product.
Respuesta
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make or model
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name, symbol, or design
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marketing
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words
Pregunta 3
Pregunta
Price competition is based on price and ___.
Respuesta
-
branding
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quality
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value
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availability
Pregunta 4
Pregunta
An example of capital goods would be ___.
Respuesta
-
items sold
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marketing materials
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dollars earned during a fundraiser
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cars used by a cleaning service company
Pregunta 5
Pregunta
The ___ is responsible for recalling unsafe products.
Respuesta
-
Better Business Bureau
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Federal Trade Commission
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Consumer Product Safety Commission
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Federal Bureau of Investigation
Pregunta 6
Pregunta
A ___ is a term for illegally offering money in exchange for a favorable outcome.
Respuesta
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breech
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blackmail
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bribe
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broker
Pregunta 7
Pregunta
Transporting goods via a tractor and trailer is used for produce. Relative to this
situation, it can be concluded that the initial ___.
Respuesta
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investment is high, but operational costs are relatively small
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produce was owned by the government
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air transportation is much more expensive and not a viable option
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product is inexpensive to construct, operational costs are high
Pregunta 8
Pregunta
Private or public ___ warehouses store products requiring payment of a federal
tax
before imported or domestic products can be removed
Respuesta
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hazardous
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commodity
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bonded
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conglomerate
Pregunta 9
Pregunta
An example of marketing
that might create an ethical controversy would be ___.
Respuesta
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advertising an early bird special
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airing alcoholic beverage related commercials during prime time
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retailers developing a national sweepstakes
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broadcasting PSAs about public health issues
Pregunta 10
Pregunta
The lack of ___ to produce advertising eliminates many small businesses from many mass media advertising options.
Respuesta
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expertise
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time
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money
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staff
Pregunta 11
Pregunta
A sampling procedure in which everyone in the population has an equal chance of being selected.
Respuesta
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focus group
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observation
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interview
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random sampling
Pregunta 12
Pregunta
Psychographics refers to ___.
Respuesta
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census data
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people's lifestyle
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variable demographics
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geographic location
Pregunta 13
Pregunta
An online retailer should have ___ in order to secure credit card transactions.
Respuesta
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FAQ
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RFP
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EMT
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SSL certificates
Pregunta 14
Pregunta
Consumers buying products online has drastically impacted the ___ of products as a part of the marketing mix.
Respuesta
-
distribution
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price
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promotion
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production
Pregunta 15
Pregunta
Bulk mailings are made simple using _____.
Respuesta
-
spreadsheets
-
word processing
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databases
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PowerPoint
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