Famesa

Famesa

Student's name: Nahomi DíazStudent's ID: ESN30476Teacher name: Luis Arturo GAC022 Assessm,ent event 3

Objectives

Marketing a local brand overseasMexican product/companyIndia or Canada

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Local Brand: FAMESA

-Proudly Mexican Company-since 1974-Over 36 years of experience-Variety of food products:jam, glazes, pastry creams and fruit paste.

Fames (image/png)

Ate (image/jpeg)

Fruit paste / ate

-Spreadable jam used as dessert or along with your meals on bread or milkshakes.-Decorate and to use along with cakes, bread, cookies and pastry.-Flavors: Strawberry, blackberry, apricot,peach and pineapple.-Packaging: 24 and 12 piece case.

Easy, healthy and nutritional

Preparation: Smashed fruit cooked with sugar until it thickens.Contains vitamins, proteins and nutrients of each fruit without problems because its elaboration preserves all its nutrients.Everyone can consume it.

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Why famesa's fruit paste?

-Grandmother tradition-Personal preference-Low price -Good Quality

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-Choose a local brand and investigate about it-India Pest Analysis-Canada Pest Analysis-Biggest Competitor information-Procter and Gamble strategies of marketing

Methods

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Mexican brand dedicated to canned products market. Since 1923 Sells across mexico and 40 countries around the world. Production plants recognize for changes in technology and processes. Their main products are chilies, beans, tomato puree, ketchup, mayonnaise, vegetables, creams and soups, sauces, specialties, vinegar, fruit, jams and marmalades, portion packs, Dona Chonita, Rancherita, French’s

Descarga (image/png)

La costeña fruit paste

Advantages: -Distribution-Recognition-MarketingDisadvantages-Only 3 flavors(quince, Chamoy,Guava)

Ate3 (image/jpeg)

Multinational public company that was founded as a consumer goods industry in 1837. Main philosophy behind the successful progression of the company is that besides cashing its global presence it focuses on every market segment which does business for the company Innovation! Reach every part of the world focusing on its acquisitions and target market.

Procter and Gamble Strategies

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-Canada’s economy keeps growing-Near = lower prices and regulations.-NAFTA = easier to export-Friendlier and multicultural

Chosen Country: Canda

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Interview Alina Torres

-create a SWOT analysis of the product and the competition-Research the selected country PEST analysis(VERY IMPORTANT)-Create online marketing of your product (Facebook, youtube etc.)-Make people trust your product.

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Strategy for Famesa

-Export the products-Advertisements-online, free samples, media etc.-Innovate or change.-Look for retail stores and bigger supermarkets

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References

http://www.famesa.com.mx/http://nutriexport.com/market-insights/the-benefits-of-exporting-to-canada-2/http://www.lacostena.com.mx/en/category/ate/?type=producthttp://marketingmixx.com/marketing-plan-2/204-procter-gamble-marketing-plan.htmlhttps://www.export.gov/article?id=Canada-Market-Entry-Strategy