Analysis of a Lower Level Music Video

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Fichas sobre Analysis of a Lower Level Music Video, creado por H9 Media el 18/10/2017.
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Analysis of a Lower Level Music Video While in the process of making our music video, we have looked at previous groups work for ideas and inspiration. Some groups have better music videos than others and I am analysing a video that didn't reach the top Level 4 band and exploring the reasons of why this is.
In this video, there is only a small amount of lip syncing and when it is shown on screen, it doesn't completely match up. This takes away from the essence of the video as the whole point of a music video is to sing and advertise the song.
Normally in music videos, clean cuts are used. However in this video the cuts aren't as simple and the transitions have a faded effect from one cut to the next. This makes the video a little unprofessional as it doesn't make the video flow as neatly.
In this music video there isn't enough cuts, which affects the flow of the video. As there are such long cuts, the video is less engaging and could make viewers lose interest from viewing one cut for too long.
In this video the candidate has chosen to apply a filter over the top of the video. This makes the video a little blurry and unable to watch the video clearly, which could affect the viewer's experience when watching it.
At the start, the candidate has chosen to introduce the title of the song. This can be done in music videos, but the way in which it has been done comes across as unprofessional. This can set a bad tone for the start and the rest of the video. If you also look at the length of the video which is 2 minutes and 41 seconds, it may be a little under the perfect time for a video.
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