81. The more difficult something is to achieve, the more people like it.

Pregunta	Respuesta
Cognitive Dissonance Theory	Going through a painful or difficult process to get into a group, makes you want to believe that the group is important and worth the pain you went through to get in.
Scarcity & Exclusivity	It makes you think that you will be missing out on something if there is a chance that you won't get in.
Example: Fraternities	My brother told me about some of the hazing he went through to get into his fraternity. I asked him why he went through that and he said, "It made us all feel like we were a part of something. Going through that brings you closer together."

Resumen del Recurso

	Creado por Ashley Rice hace casi 6 años