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Behvaior Theories

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Les comparto mi mapa mental de las teorias de mercadotecnia
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Behvaior Theories
  1. Regulatory Focus/Fit Higgins 1987;1997
    1. Construal Level Theory Troupe & Liberman, 2007;2010
      1. Flow Theory Ciskszementhalyi, 1990
        1. Attitude Theory of Reasoned Action, Fishbein & Ajzen, 1975
          1. Theory of planned behavior, Ajzen, 1991
            1. Behavioral Decision Theory, Slovic, Fischhoff, Linchestein, 1977
              1. Innovation Diffusion Theory, Bass, 1969; Rogers, 1983
                1. Marketing Theories
                  1. Information Processing Theories
                    1. Information processing theory (Bettman, 1979)
                      1. Heuristic - Systematic Model (Chaiken, 1980)
                        1. Accessibility - diagnosticity theory (Feldman & Lynch, 1988)
                          1. Persuasion Knowledge Model (PKM) (Friestad & Wright, 1994)
                            1. Elaboration Likelihood Model (ELM) (Petty & Cacciopo, 1981)
                              1. Fluency Theory (Schwarz, 2004)
                                1. Assimilation/Contrast Theory (Sherif & Hovland, 1961)
                                  1. Dual Coding Theory (Paivio, 1971; 1986)
                                    1. Expectancy Disconfirmation model (Oliver, 1980)
                                    2. Social Theories
                                      1. Social Comparison Theory (Festigner, 1954)
                                        1. Reference Group Theory (Park & Lesing, 1977; Bearden & Etzel, 1982)
                                          1. Social Identity Theory (Hogg, 2003)
                                          2. Personality Theories
                                            1. Personality Trait Theory (Costa & McCare, 1985)
                                              1. Implicit personality theories (Dweck, Chiu, & Hong, 1995; Dweck, 2000)
                                                1. Self-Construal Theory (Markus & Kitayama, 1991; Singelis, 1994
                                                2. Emotion Theories
                                                  1. Appraisal Theory of Emotions (Roseman, 1991)
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