74. Anecdotes Persuade More Than Data

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Mapa Mental sobre 74. Anecdotes Persuade More Than Data, creado por Edward Perez el 24/01/2019.
Edward Perez
Mapa Mental por Edward Perez, actualizado hace más de 1 año
Edward Perez
Creado por Edward Perez hace más de 5 años
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74. Anecdotes Persuade More Than Data
  1. Anecdotes can be used in stories to invoke empathy which triggers an emotional reaction.
    1. People process data and feelings with emotional reactions. Information will be processed deeply and remembered longer if it has an emotional hook.
      1. Watch how powerful ancedotes can be when telling a story.
        1. Usborne, Nick. “You Can Sell the Power of Stories with Simple Anecdotes.” YouTube, 4 Mar. 2017, www.youtube.com/watch?v=e8UFFqwSq7g.
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