FOUNDATION

The Industry Conditions Report
1. Management Tools
  1. Here are the tools you need to run your company.
    1. TheRehearsalTutorial
    2. The Foundation FastTrack
    3. The Situation Analysis
    4. Proformas & Annual Reports
    5. TheFoundationSpreadsheet
    6. JustinTimeInformation
2. The Industry Conditions Report is available from your simulation Dashboard.
3. Company Departments
  1. You have four main departments or functional areas: • Research & Development, or R&D • Marketing • Production • Finance
    1. Research & Development (R&D)
    2. Marketing
    3. Production
    4. Finance
    5. Plug-ins
4. Inter-Department Coordination
  1. R&DandMarketing
  2. R&D and Production
  3. MarketingandProduction
  4. MarketingandFinance
  5. FinanceandProduction
  6. Finance and All Departments
5. Practice and Competition Rounds
  1. Practice Rounds allow you to organize workflow among the members of your company. You will begin to compete against the other companies in your simulation.
    1. DecisionAudits
6. Company Success
  1. The board of directors, shareholders and other stakeholders expect you to make the company a market leader
Industry Conditions
1. The information in your Industry Conditions Report will help you understand your customers.
2. Buying Criteria
  1. Customers within each market segment employ different standards as they evaluate products.
    1. Price
    2. Age
    3. MTBF(MeanTimeBeforeFailure) or Reliability
    4. Positioning
    5. MarketSegmentPositionsonthe Perceptual Map
3. Buying Criteria by Segment
  1. Buyers in each segment place a different emphasis upon the four buying criteria.
The Customer Survey Score
1. In any month, a product’s demand is driven by its monthly customer survey score
2. Buying Criteria and the Customer Survey Score
  1. The customer survey starts by evaluating each product against the buying criteria
    1. Positioning Score
      1. Marketers must understand both what customers want and their boundaries
        Rough Cut Circle
        Fine Cut Circle
        Ideal Spot
        Segment Movement
        Positioning Rough Cut
        Positioning Fine Cut
    2. PriceScore
      1. Each segment has a $20.00 price range. Customers prefer products–the ideal–towards the bottom of the range.
        Price Rough Cut
        Price Fine Cut
    3. MTBFScore
      1. Each segment sets a 6,000 hour range for MTBF, the number of hours a product is expected to operate before it malfunctions.
        MTBF Rough Cut
        MTBF Fine Cut
    4. AgeScore
      1. The age criteria do not have a rough cut; a product will never be too young or too old to be considered for purchase.
3. Estimating the Customer Survey Score
  1. The customer survey score drives demand for your product in each segment.
    1. Awareness and Accessibility
    2. Accounts Receivable
4. Stock Outs and Seller’s Market
  1. What happens when a product generates high demand but runs out of inventory The company loses sales as customers turn to its competitors.
Managing Your Company
1. It’s time to unlock the doors and turn on the lights. Welcome to your company
2. Research & Development (R&D)
  1. Your R&D decisions are fundamental to your Marketing and Production plans.
    1. Changing Performance, Size and MTBF
      1. Positioning Costs
      2. Reliability (MTBF) Costs
      3. Inventing Sensors
    2. ProjectManagement
    3. ASensor’sAge
3. Marketing
  1. Marketing functions vary widely depending on the industry and company.
    1. PricingSensors
    2. Promotion and Sales Budgets
      1. Promotion
      2. Marketing
      3. Sales
      4. Awareness and Accessibility
    3. Sales Forecasting
4. Production
  1. For manufacturers, production literally puts everything together.
    1. Capacity
    2. Discontinuing a Sensor
    3. Automation
      1. Changing Automation

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	Creado por Alondra Judith Garduño Mejía hace más de 6 años