concept map contents of each unit

concept map contents of each unit

1. Unit 1-Intellectual Property and Business

   • Intellectual Property Approaches and Strategies
   • Intellectual Property Approaches and Strategies
   • Intellectual Property—Defending Position
   • nderstand the value chain of IP from innovation to commercial-ization
   • Brand Protection and Management
   • Intellectual Property Risk Management
   • 7 - Intellectual Property Licensing
   • Commercial opportunity
   • Innovation/invention
   • Whether it should be patented or not?
   • Commercialization

2. Unit 2 - Technology valuation

   • The goodwill represents a key element of a business that determinates the customers
   • Valuation and Economic
   • Chapter 2: History and Taxonomy
   • Chapter 3: Theory of and Research on Intangible Assets
   • Chapter 4: Accounting for Intangibles
   • Chapter 5: Portfolio of Intangible Economic Benefits (PIE-B)
   • are the intellectual capital such as human capital which include knowledge

3. Unit 3 - Technology Negotiation

   • Tactic #1: The Wince:
   • Tactic #2: Silence
   • Tactic #3: The Good Guy/Bad Guy Routine
   • Tactic #4: Limited Authority
   • Tactic #5: The Red Herring
   • Tactic #6: The Trial Balloon
   • Tactic #7: Low-Balling
   • Tactic #8: The Bait-and-Switch
   • Tactic #9: Outrageous Behavior