Contemporary Issues In Sport

1. Invites large sponsorship deals
2. Worldwide media attention
3. Attracts the interest of large audiences
4. Development of sporting facilities
5. Brings nations together in one sporting event
6. Brings elite performers together
7. Commercial profit (merchandise, TV rights)

1. Players wish to compete at the highest levels
2. Players wish to compete against elite athletes
3. National pride of competing for their country
4. Players wish to achieve personal goals
5. Players wish to live up to expectations from friends and family
6. Players may have been inspired by role models from past games
7. Motivated by high competitive drive

1. Social
2. Economic
3. Cultural

Nota:

• Commercial developments occurred on the nineteenth century as spectator sports emerged. Most of the population had increased free time and disposable income, and were in need of excitement.  This was exploited by agents and promoters who saw that they could make money from organising sporting events.