Convergence

What is it?
1. Michael Aeria
  1. "Way to protect their place in the market"
2. Howard Tyner
  1. Give information and news in a different way
3. Rich Gordon
  1. Involves a radical change
    1. Approach by managers and journalists
    2. Mindset by managers and journalists
Who are part of it?
1. Reporter specialist in an area
  1. 1. The content appear in many platforms
2. Daily newspaper
  1. 1. Partnering with
Forms by Rich Godon of Northestern University
1. Ownership convergence
  1. partnerships between large media companies
    1. Content sharing
      3. Same owner
2. Tactical convergence
  1. Is not necessary have a common ownership
3. Structural convergence
  1. Have a common newsroom
    1. 1. Work with multiple media
4. The "platypus"
  1. Reporters multi-skilled
    1. Disparaging term
    7. technical knowledge required
    8. Useful for handling isolated news
5. Storytelling convergence
  1. All the information
    1. must feed each other
      1. Tell a story
    2. Text
    3. Images
The business ideal
1. Cross-promotion offers
  1. A way to market
    1. Other members of the group
    2. 1. Partnership cheaply
Driving Convergence
1. Change attitudes and lifestyles
  1. News consumers
2. Market fragmentation
  1. More niche markets
    1. Increased the perception and reality
3. Audience
  1. Cover as many potential members
    1. using
1. Forbids a companying from owning
  1. More than one
2. Do not believe it can be possible
3. Different owners
4. Other leadership priorities
5. Multiple managers
6. Different cultures
7. Presence of unions
Evolution
1. 73 % members of
  1. WAN
    1. Started convergence
2. Most of the media companies
  1. embreced convergence
Key
1. Change of mindset
  1. 1. It must happen first
      1. It must happen first
2. People with different skills
  1. Generate
    2. 1. Sharing of ideas
3. Use of technology

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Convergence

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	Creado por Laura Mateus hace más de 7 años