Mapa mental
Market Research
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Market Research
1. What is it?
- Market Research provides insight and analysis into society, a particular market, or a group of people.
- Secondary Market Research makes use of existing sources. The process involves collecting, cleansing and evaluating.
- In Business, it can be used to find out information on an industry sector, help you evaluate whether it is the right market for you, and find out how to position yourself within it.
2. Who needs it?
- New Businesses
- Companies looking to get into new markets
- Struggling Business
- Anyone with a lack of information that is needed
- Companies looking to take the next step
3. Sources
- Databases
- Networking Events
- Trade Bodies
- News
- Newsletters
- Internet
- Webinars
- Existing Customers and Clients
- Competitors
- Credit Check
- Network Contacts
- Direct Contact
- Government Sources
- Publications
- Companies House
- Directories
- Trade Shows
- Exhibitions
- Social Media
- Magazines
4. How can these be used?
- To Make a Decision
- To provide customer intelligence
- Create an up-to-date, accurate picture
- To Source Potential Customers
- Identify Competitors
- Assess Strengths and Weaknesses of Market
- To Find New Growth Areas
- For use in Company Materials
- To break into New Markets
- To Provide Customer Intelligence
- For customers to pitch to their clients/stakeholders