6247346
Descripción
Mapa Mental por Leyla Hussein, actualizado hace más de 1 año
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Creado por Leyla Hussein
hace más de 9 años
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Market Research
- 1. What is
it?
- Market Research provides insight and analysis into society, a particular
market, or a group of people.
- Secondary Market Research makes use of existing
sources. The process involves collecting, cleansing and
evaluating.
- In Business, it can be used to find out information on an industry sector,
help you evaluate whether it is the right market for you, and find out how
to position yourself within it.
- Market Research provides insight and analysis into society, a particular
market, or a group of people.
- 2. Who needs
it?
- New
Businesses
- Companies looking to get into new markets
- Struggling
Business
- Anyone with a lack of information that is
needed
- Companies looking to take the next step
- New
Businesses
- 3.
Sources
- Databases
- Networking
Events
- Trade
Bodies
- News
- Newsletters
- Internet
- Webinars
- Existing Customers and
Clients
- Competitors
- Credit
Check
- Network Contacts
- Direct Contact
- Government Sources
- Publications
- Companies House
- Directories
- Trade Shows
- Exhibitions
- Social Media
- Magazines
- Databases
- 4. How can these be used?
- To Make a
Decision
- To provide customer
intelligence
- Create an up-to-date, accurate picture
- To Source Potential
Customers
- Identify
Competitors
- Assess Strengths and Weaknesses of
Market
- To Find New Growth
Areas
- For use in Company
Materials
- To break into New Markets
- To Provide Customer
Intelligence
- For customers to pitch to their clients/stakeholders
- To Make a
Decision
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