MANAGING YOUR PORTFOLIOINNOVATION

Innovation
1. A novel that produces value creation
2. Build the portfolio that produces the greatest overall performance
ambition Innovation
1. Matrix Innovation ambition
  1. New supply of a company (in the x axis)
  2. Novelty of its customer markets (in the y-axis)
2. levels
  1. Innovation initiatives
    1. Incremental changes existing products and advances Incremental new markets
  2. iniciativas de transformación
    1. crear nuevas ofertas
    2. servir a nuevos mercados y las necesidades del cliente
  3. Innovaciones adyacentes
    1. Demand Trends
    2. Market structure
    3. The competitive dynamics
    4. Technology trends
    5. Other market variables
Right balance
1. The right balance can vary from company to another according to a series of factors
2. The position competitive a company
3. 70% of its innovation activity central initiatives, 20% of the adjacent, and 10% of transformers
Organize and manage the system of total innovation.
1. Talent
  1. analysis capacity
  2. transformative innovations.
2. Integration
  1. improvements to major deals
  2. transformational innovation tends to benefit when people involved separate core business-finance.
3. Money
  1. Small projects they do not need large infusions of cash
  2. They can and should be funded unit deal
  3. All areas of the company contribute a percentage of their budgets initiatives transformation.
  4. its funding must come an entity
  5. Create instead a structure completely different funding for transformational innovation
4. Management pipes
  1. channel management for the core or almost adjacent innovation is to find gradually a small set of winners among a large number of ideas
  2. possible alternatives are undefined by a long period of time.
5. Metrics
  1. For central initiatives or adjacent indicators Traditional financial are entirely adequate.
  2. Companies must use everything Rather, a combination of polar not economic and internal metric for assess transformation efforts its early stage.
  3. Going forward
    1. Leaders must communicate with clarity and tirelessly on goals and processes innovation
    2. Leaders must communicate clearly and without rest on the goals and processes innovation
    3. Identify and accelerate ideas more promising

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MANAGING YOUR PORTFOLIOINNOVATION

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