7546180
Descripción
Mapa Mental por Juan Beetar, actualizado hace más de 1 año
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Creado por Juan Beetar
hace más de 7 años
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Convergence
- Is....
- A way to protect their place in the market
- A chance to deliver news and information
to consumers in a new and different way, or
to expand the franchise
- Everything to do with
mindset
- A way to protect their place in the market
- Forms of Convergence
- Ownership Convergence
- Applies to the partnerships between
large media companies that permits
‘synergy’ cross-promotion and
content sharing between print and
television owned by the same
company
- Applies to the partnerships between
large media companies that permits
‘synergy’ cross-promotion and
content sharing between print and
television owned by the same
company
- Tactical Convergence
- The partnerships that have arisen
in the US media. T.C. does not
require common ownership
- The partnerships that have arisen
in the US media. T.C. does not
require common ownership
- Structural Convergence
- Occurs when media companies
re-organize the newsroom and
introduce new positions. It is more
related to newsgathering than
management
- Occurs when media companies
re-organize the newsroom and
introduce new positions. It is more
related to newsgathering than
management
- Information-gathering
Convergence
- Occurs at the journalistic level and
is for situations where media
companies require reporters to be
multi-skilled
- Occurs at the journalistic level and
is for situations where media
companies require reporters to be
multi-skilled
- Storytelling Convergence
- It operates at the level of the
working journalist, though it needs
management support for
equipment. Every new medium
offers innovative ways to tell stories
- It operates at the level of the
working journalist, though it needs
management support for
equipment. Every new medium
offers innovative ways to tell stories
- Ownership Convergence
- Driving Convergence
- It change attitudes and
lifestyles of news
consumers
- The growth of the World
Wide Web has introduced
another competitor for
advertising, and at the
same time the Web has
produced more niche
markets
- Convergence makes it
possible to reach many
more members of an
audience
- It change attitudes and
lifestyles of news
consumers
- Barriers
- Legislation that forbids a company
from owning a daily newspaper and
a television channel in the same
market has understandably limited
the convergence process
- Union concerns for their
members’ future
- Companies with strong
mono-media traditions
such as in the UK or France
tend to focus on their
traditional strength
- Convergence included a
focused leadership, the
same owner, a flexible
culture, co-location of media
outlets, previous
relationships between
potential partners and no
unions
- Legislation that forbids a company
from owning a daily newspaper and
a television channel in the same
market has understandably limited
the convergence process
- So....
- Convergence produces many
challenges, for both journalists
and publishers.
- Convergence is about
doing better journalism
- Journalism needs to be a product of
‘‘sense-making based on synthesis,
verification and fierce independence.
- Introduce convergence as a way to
save money, reporters could
become too busy to verify the
information they find and resort to
publishing material supplied by
professional spin-doctors
- Convergence produces many
challenges, for both journalists
and publishers.
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