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Mapa Mental por Kevin Durán, actualizado hace más de 1 año
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Creado por Kevin Durán
hace más de 7 años
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Chapter 6: Cultural Theory and
Material Culture
- Anthropology: the scientific study of the physical, social, and cultural development of man
- Cultural Anthropology:
Deals with the analysis of
social life and the
relationship that exists
between culture and
personality
- Linguistic Anthropology:
focuses upon language
- Archaeology: Studies the
past, by using ancient
artifact
- Cultural Anthropology:
Deals with the analysis of
social life and the
relationship that exists
between culture and
personality
- Culture
- a set of thing, practices.
Concerned with the production
and exchange of meanings,
between members of a society.
- Clotaire Rapaille
- Culture can be thought of as a series of codes
that we learn while we grow up and that
shapes our behavior in many different areas
- "imprints" at an unconscious level, shapes attitudes towards things we buy or own
- Culture can be thought of as a series of codes
that we learn while we grow up and that
shapes our behavior in many different areas
- Culture Code
- Every artifact reflects certain
national, cultural or subcultural
attitudes and values that have
been imprinted on young children
growing up in a given culture
- Every artifact reflects certain
national, cultural or subcultural
attitudes and values that have
been imprinted on young children
growing up in a given culture
- a set of thing, practices.
Concerned with the production
and exchange of meanings,
between members of a society.
- Grid-group theory
- the objects and services that we buy or possess are culturally defined as being tied to our lifestyles
- Elitist
- Individualist
- Egalitarian
- Fatalist
- Elitist
- Shapes our behavior as consumers
- Individuals in all societies have
decided who they are and what
they should do
- Applies to shopping and purchasing
things
- Shopping: a struggle to define now
one is but what one is not
- Shopping: a struggle to define now
one is but what one is not
- the objects and services that we buy or possess are culturally defined as being tied to our lifestyles
- Myths: sacred
narratives that
shape cultural
values and
behavior
- Characters are gods, heroes, and mystical
beings, plot is about origin of things,
metaphysical events in human life, world is
juxtaposed against real world
- Mircea Eliade
- Myths help shape culture, they are
camouflaged and unrecognized informing
our behaviors and reason of purchase
- Myths help shape culture, they are
camouflaged and unrecognized informing
our behaviors and reason of purchase
- Characters are gods, heroes, and mystical
beings, plot is about origin of things,
metaphysical events in human life, world is
juxtaposed against real world
- Mark Gottdiener
- Cultural Studies
- Cultural objects that are produced by industrial process
- A set of institutions that produce and distribute such objects on a large scale
- Collectivity(res) or social groups
- "Mass Cultural Object" include
everything from perceptual
products yo highly subjective
experiences
- "Mass Cultural Forms" found in the
means by which these objects are
produced and distributed
- Cultural objects that are produced by industrial process
- Cultural Studies
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