DIscuss broadly the evidence regarding the EMH

What is the CONCEPTUAL FOUNDATION of the BEHAVIOURAL FINANCE HYPOTHESIS?

Discuss FOUR underlying reasons for the so-called irrational behaviour considered in behavioural finance.

Identify and explain three categories of INVESTOR BEHAVIOUR that have been formalised within the behavioural finance hypothesis.

Describe the general goal of Behavioural Finance

Outline the concepts of FUSION INVESTING and any operational problems there may be in implementing it.

Explain the concept of overconfidence and give an example of it?

Explain the concept of mental accounting and give an example.

Explain the concept of REPRESENTATIVENESS and give an example of it.

Compare and contract MOMENTUM AND CONTRARIAN strategies

The problem with Behavioural Finance is that all the evidence is gathered from experiments not in the markets.

Individual irrationality in markets doesn't equate to market irrationality.