Digital Technologies

Inbound Marketing

Zero Moment of Truth

Content Marketing

Search Marketing

Social Media Marketing

m-Commerce

Buy Side e-Commerce

Sell‑Side e‑Commerce

e-Business (similar Digital Business)

Intranet

Extranet

Five types of Sell-Side e-Commerce

Transactional e-Commerce

Services-oriented relationship-building

Brand-building

Publisher or media

Social network sites

Digital Marketing

Paid Media

Earned Media

Owned Media

six types of digital media channels

SEO

Omnichannel

Multichannel Marketing Strategy [MMS]

Gaining online customers

Web 2.0

Supply Chain Management (SCM)

Value chain

Value Network

internal value chain

external value chain

Benefits of Digital Business
[main business drivers]

Risks of Digital Business

Benefits of Online Services

Barriers to Consumer Internet Adoption

Question: Using smartphones or tables while watching TV, the process known as

Question: ------------------- is the coordination of all supply activities of an organisation from its suppliers and delivery of products to its customers.

Question: ------- describes the different value-adding activities that connect a company’s supply side with its demand side

Question: ------------ links between an organisation and its strategic and non‑strategicpartners.

Question: ---------- involves all electronic business transactions between an organisation and its customers.

Question: --------- involves all electronic business transactions between an organisation and its suppliers.

On the Internet, it is often the customer initiates contact and is seeking
information through searching on a website, this is referred to as:

Question: ---- is the capacity to respond to the environmental opportunities and threats.

multi-screening

Online intermediaries

Situation analysis

environmental scanning

Strategic Agility

Click Ecosystem

Online Business Model

Revenue Model:
Online Publisher and Intermediary

Canvas building blocks

Digital Business Infrastructure

Mobile Platforms C0mponents

Management Issues for Digital Strategy

URL

Integrating of different applications through ERP (enterprise resource planning)

Infrastructure as a Service (IaaS)

Semantic Web

Software as a Service (SaaS)

macro-environmental forces
[SLEPT]

different factors that affect how many people actively use the Internet

customers’ online buyer behaviour

Variation in B2B

Ethical issues e-commerce

Identity theft

IPR

Gartner Hype Cycle

Rapid variation

different levels of strategy

Failure in Digital Business Strategy

Digital e-Channel Strategies

Omnichannel

strategy process model

PSA - Prescriptive strategy approach

ESA - Emergent strategy approach

micro-environment

macro-environment

benchmarking

SWOT

Resource Analysis

Competitive Threats
Michael Porter (1990)

suppliers tool
EDI (electronic data interchange)

mission and vision

Digital business objectives

SMART Framework

ORC

8 key digital business strategic decisions

classic mistakes for
igital business strategy

Digital Business Strategy
Success Factors

Question: is a software application designed for use on a mobile phone, typically downloaded from App stores

Question: applications are software
providing integrated functions for major business functions such as production, distribution, sales, finance and human resources management.

Question: refers to hardware used to provide support for end-user applications which is outsourced and paid for according to level of usage.

Question: refers to the combination of networking and data storage hardware and software hosted externally to a company

Question: refers to the principle of provision of equal access to different Internet services by telecommunications service providers

Question: refers to the misappropriation of the identity of another person without their knowledge or consent

Question: Tailoring e-commerce services for individual countries or regions is referred to

Question: refers to the move towards international trading in a
single global marketplace

ECR

Inventory Turnover

Supply Chain Management (SCM)

Upstream supply chain

Downstream supply chain

Inbound logistics

Outbound logistics

push models
push oriented

pull model
pull‑oriented

Value Chain

Procurement

e-Procurement

Procurement

5 Rights of e-Procurement

manufacturing of products

Operating or non-production related

Eight types of intermediary
e-Procurement strategy

five key drivers or suppliers’ selection criteria for e-Procurement adoption

e-Procurement: Process Efficiency and Strategic Benefits

Digital marketing

Three main operational processes

align digital marketing strategy
with the business strategy

Marketing

How Do e-Tools Support Marketing?

Feedback Tools

 Digital marketing

 Inbound Marketing

competitor benchmarking

Disintermediation

Re-intermediation

Strategies for Target Market

Marketing Mix
 Tactics

Counter-mediation

 Branding

characteristics of a successful brand

‘6 Is’ of digital marketing

1. Interactivity

2. Intelligence

3. Individualization

4. Integration

5. Industry Restructuring

6. Independence of Location

 Marketing objective

 Situation analysis

 Objective setting

 Control

Customer Relationship Management (CRM)

 Customer acquisition

Upselling

cross-selling

 Customer selection

 Customer life-cycle

Customer retention

 Customer extension

 Sales force automation (SFA)

 e-CRM

 Personalisation

 Mass customisation

 Social CRM

 Customer centric marketing

Customer Engagement

Permission Marketing

Customer Profiling

 Conversion marketing

 Conversion marketing

Customer Acquisition Management

 Social media marketing

 Introduction of digital business

Key Change Management Issues

 Incremental change

 Discontinuous change or transformational change

 Business process re-engineering (BPR):

Planning Change

 Ad hoc activity

 Focussing the effort

 Formalisation

 Institutionalising capability

 Explicit

 Tacit

Risk Management