(Short-term Measures)
Return on Capital Employed (ROCE)

Also:
Return on Net Assets (RONA)

(Short-term Measures)
Earnings Per Share (EPS)

Price Elasticity of Demand (PED)

PED Calculation:
non-average arc method
average arc method

Price Elasticity of Supply (PES)

PES Calculation:
non-average arc method
average arc method

Multiplier equation