author's purpose

author's viewpoint

author's perspective

author's tone

author's style

figurative language

alliteration

idiom

hyperbole

metaphor

simile

onomatopoeia

personification

static character

text structure

bandwagon (persuasive technique)

testimonial (persuasive technique)

emotional (persuasive technique)

repetition (persuasive technique)

subjective

objective

syntax

Clichés