chapter 2

linked prosperity

organization

business firm

profit

non-for-profit

strategy

corporate level

strategic business unit

functional level strategy
(department)

cross functional teams

core values

misssion

organizational culture

business

business model

goals or objectives

SMART

business firms pursue different types of goals

marketing plan

competencies

competitive advantage

quality

benchmarking

business portfolio analysis
(growth strategy one)

4 groups
businesses portfolio analysis
market growth (y axis)
relative unit market share (x axis)

Market-product analysis
(growth strategy two)

product development

market penetration

market delopement

diversifaction

marketing dashboard

strategic marketing processes

SWOT analysis

swot anal

market segmentation

points of difference

marketing program

implementation phase of stratgic marketing processes

marketing strategy

marketing tactics
(implementation phase)

the evaluation phase