Public relartions Multiple choice questions

Pregunta 1 de 45

1

The internet has changed public relations in what way?

Selecciona una de las siguientes respuestas posibles:

PR practitioners can put new on the Website for reporters to access anytime
Blogs provide an opportunity to communicate with publics and find target audience
Podcasting allows organizations to provide audio and video to the general public without the new media
All of these

Explicación

Pregunta 2 de 45

1

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Selecciona una de las siguientes respuestas posibles:

Social
Interactive
Sharing
New

Explicación

Pregunta 3 de 45

1

The definition of community relations as a public relations function includes

Selecciona una de las siguientes respuestas posibles:

The goal of benefiting the organization only
The goals of benefiting the community only
Unplanned, spontaneous participation with a community
Participation with a community to maintain and enhance its environment

Explicación

Pregunta 4 de 45

1

Guerrilla tactics are which of the following?

Selecciona una de las siguientes respuestas posibles:

a wartime manoeuvres
Illegal
non-traditional communication vehicles
never successful

Explicación

Pregunta 5 de 45

1

The first task of investor relations is to _______________________

Selecciona una de las siguientes respuestas posibles:

create and maintain investor confidence
obtain support from SEC members
file and distribute paperwork to various stock exchanges
meet with company financial offers to strategize

Explicación

Pregunta 6 de 45

1

Social marketing involves

Selecciona una de las siguientes respuestas posibles:

organizing social events to benefit a non-profit agency
joining social groups to promote an organization
working on behalf of a social cause that benefits society as a whole
marketing an organization to specific social groups.

Explicación

Pregunta 7 de 45

1

As part of its management function, public relations practioners might

Selecciona una de las siguientes respuestas posibles:

develop new products
layout new sales ads
determine employee salary ranges
assist in influencing or changing public policy

Explicación

Pregunta 8 de 45

1

A public is defined as a group of individuals or organisations who

Selecciona una de las siguientes respuestas posibles:

work for the same company
have a relationship with an organisation
use the same product
are boycotting an corporation

Explicación

Pregunta 9 de 45

1

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Selecciona una de las siguientes respuestas posibles:

publics
problems
rivals
competitors

Explicación

Pregunta 10 de 45

1

Public marketing, advertising and marketing are_______________________terms

Selecciona una de las siguientes respuestas posibles:

interchangeable
distinctly different
synonymous
all of the above

Explicación

Pregunta 11 de 45

1

Decision making in an organisation should include PR practitioners because:

Selecciona una de las siguientes respuestas posibles:

they're the only ones who know how to communicate the decisions with appropriate publicises and audiences
they are in charge of the social responsibility of the organization
they are at the highest levels of organizational leadership within the organization
their ineraction with the organizations publics gives them insight into valid issues that may influence their decisions

Explicación

Pregunta 12 de 45

1

Public relations practitioners should be involved in managements decision making ________________.

Selecciona una de las siguientes respuestas posibles:

only during crises
during the decision making process
only after decisions have been made
only if key publics will oppose the decision

Explicación

Pregunta 13 de 45

1

Which of the following is secondary research?

Selecciona una de las siguientes respuestas posibles:

using company or public records and contacts
reviewing previously published or broadcast information
using focus groups or surveys
interviewing company officals

Explicación

Pregunta 14 de 45

1

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Selecciona una de las siguientes respuestas posibles:

advertising
marketing
public relations
all of the above
none of the above

Explicación

Pregunta 15 de 45

1

The execution phase of the public relations process is known as ______

Selecciona una de las siguientes respuestas posibles:

planning
propaganda
evaluation
research
communication

Explicación

Pregunta 16 de 45

1

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Selecciona una de las siguientes respuestas posibles:

investor relations
community relations
employee relations
media relations
consumer relations

Explicación

Pregunta 17 de 45

1

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Selecciona una de las siguientes respuestas posibles:

a secondary public
a primary public
a latent public
an intervening public
an aware public

Explicación

Pregunta 18 de 45

1

Most crises are ______

Selecciona una de las siguientes respuestas posibles:

unavoidable
time consuming
predictable
expensive
disastrous

Explicación

Pregunta 19 de 45

1

A tactic in marketing public relations is

Selecciona una de las siguientes respuestas posibles:

billboards
advertising
blogs and interactive websites
all of the above
none of the above

Explicación

Pregunta 20 de 45

1

What is lobbying

Selecciona una de las siguientes respuestas posibles:

directly interacting to influence elected officials or government regulators and agents
protesting in Washington D.C. about a particular course
the enhancement of communication between investor-owned companies and their shareholders

Explicación

Pregunta 21 de 45

1

What is a focus group?

Selecciona una de las siguientes respuestas posibles:

small groups of a targeted public who are interviewed for research
a group of people chosen to be finalist for the next reality show
a group chosen as the 'best of the best'
a group of people who want to go into public relations

Explicación

Pregunta 22 de 45

1

The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as

Selecciona una de las siguientes respuestas posibles:

viral marketing
integrated marketing communications
satellite-delivered media
video news conference

Explicación

Pregunta 23 de 45

1

Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?

Selecciona una de las siguientes respuestas posibles:

advertising
public relations
direct marketing
sales promotion

Explicación

Pregunta 24 de 45

1

The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives

Selecciona una de las siguientes respuestas posibles:

value mix
integrated dealer mix
marketing communications mix
marketing control mix

Explicación

Pregunta 25 de 45

1

Two major factors are changing the face of today's communications. One of these factors is the fact that

Selecciona una de las siguientes respuestas posibles:

costs of promotion are rising
mass markets are fragmented and marketers are shifting away from mass marketing
global communications are not growing rapidly enough
marcom managers have achieved more power and control

Explicación

Pregunta 26 de 45

1

____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages

Selecciona una de las siguientes respuestas posibles:

Newspapers
Television
Direct mail
Radio

Explicación

Pregunta 27 de 45

1

Factors leading to the need to manage crises well include all the following EXCEPT

Selecciona una de las siguientes respuestas posibles:

Round- the- clock cable news coverage
Tabloid journalism techniques used by various media outlets
Insensitivity of those not affected by the immediate crisis
Increase numbers and depth of crises affecting society

Explicación

Pregunta 28 de 45

1

Elements of 'issues management' include all the following EXCEPT:

Selecciona una de las siguientes respuestas posibles:

Anticipated issues that are year or more away
Impact of external factors
Impact of internal factors
Bottom-line orientation

Explicación

Pregunta 29 de 45

1

For a public relations function to gain acceptance for issues management, the must have approved from

Selecciona una de las siguientes respuestas posibles:

The director of human resources
Top management, particularly the CEO
The marketing director
The security director

Explicación

Pregunta 30 de 45

1

For risk communication to be effective, public relations people need to:

Selecciona una de las siguientes respuestas posibles:

encourage management to be part of the communications loop
anticipate the needs of media by approaching them with solid information before they approach you
take the matter seriously
ensure the organizations deed match the words

Explicación

Pregunta 31 de 45

1

You can expect to sense or see all the following when a crisis strikes EXCEPT:

Selecciona una de las siguientes respuestas posibles:

The element of surprise
Events escalate
Truly helpful politicians and observers
siege mentality

Explicación

Pregunta 32 de 45

1

'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:

Selecciona una de las siguientes respuestas posibles:

Organizations, particularly their management, increasing their efforts to be more open to their various constituencies
making accounting procedure even more understandable to the SEC
CEOs committing to share profits with employees and shareowners
Renewed efforts to publish corporate codes of ethics

Explicación

Pregunta 33 de 45

1

Corporate social responsibility boils down to;

Selecciona una de las siguientes respuestas posibles:

providing safe products that perform well and do not harm the environment
providing employees a safe, healthy work environment
Avoiding discrimination in hiring, promoting and retaining the best people for your organization
All of the above

Explicación

Pregunta 34 de 45

1

Most publc relation analysis takes the informal form called:

Selecciona una de las siguientes respuestas posibles:

Primary research
Objective research
Abstract research
Secondary research

Explicación

Pregunta 35 de 45

1

'Public relations' can be defined as

Selecciona una de las siguientes respuestas posibles:

A collection of techniques for persuading people to buy products they don't need.
a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
Planned are continuous communication to provide information about an organisation, issue or product to the public
Planned and continuous communication to obscure the inadequacies of an organization or product

Explicación

Pregunta 36 de 45

1

Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?

Selecciona una de las siguientes respuestas posibles:

Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
Internal communications always are carious out by e-mail, and external communications always are carried out through the mass media
Internal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors

Explicación

Pregunta 37 de 45

1

Effective public relations practitioners first

Selecciona una de las siguientes respuestas posibles:

send as many press releases as possible to as many people
determine which media outlines best serve their purposes
ask editors to promise to use their press release
find out which media have been most friendly to their client in the past

Explicación

Pregunta 38 de 45

1

Which of the following is Not among the reasons often cited by journalists for rejecting news

Selecciona una de las siguientes respuestas posibles:

news organisations move slowly and need plenty of time to rewrite the release
a release received close to a deadline is likely to be thrown away
a release received close to a deadline leaves news organisations with too little time to plan press coverage
a release received too close to a deadline is less likely to be published.

Explicación

Pregunta 39 de 45

1

If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is

Selecciona una de las siguientes respuestas posibles:

probably one- side story
stating the obvious
full of puffery
reporting a contrived event

Explicación

Pregunta 40 de 45

1

Public relations is defined as __________ with an organization

Selecciona una de las siguientes respuestas posibles:

media- communication function
consumer-community function
leadership - management function
management-media function

Explicación

Pregunta 41 de 45

1

Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________

Selecciona una de las siguientes respuestas posibles:

among an organisation constituent parts and publics
so that hostile publics can be silenced
in a attempt to make sure organizational secrets are not leaked

Explicación

Pregunta 42 de 45

1

Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?

Selecciona una de las siguientes respuestas posibles:

They are not newsworthy
They are too well written
They are sent to the wrong person
They fail to include important informatio

Explicación

Pregunta 43 de 45

1

Newspapers, television and radio stations are examples of what kind of media?

Selecciona una de las siguientes respuestas posibles:

Social
Interactive
Controlled
Uncontrolled

Explicación

Pregunta 44 de 45

1

	Creado por matthewhart123 hace más de 11 años

Test sobre Public relartions Multiple choice questions, creado por matthewhart123 el 07/05/2015.

Public relartions Multiple choice questions

Public relartions Multiple choice questions

Pregunta 1 de 45

The internet has changed public relations in what way?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 2 de 45

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 3 de 45

The definition of community relations as a public relations function includes

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 4 de 45

Guerrilla tactics are which of the following?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 5 de 45

The first task of investor relations is to _______________________

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 6 de 45

Social marketing involves

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 7 de 45

As part of its management function, public relations practioners might

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 8 de 45

A public is defined as a group of individuals or organisations who

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 9 de 45

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 10 de 45

Public marketing, advertising and marketing are_______________________terms

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 11 de 45

Decision making in an organisation should include PR practitioners because:

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 12 de 45

Public relations practitioners should be involved in managements decision making ________________.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 13 de 45

Which of the following is secondary research?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 14 de 45

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 15 de 45

The execution phase of the public relations process is known as ______

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 16 de 45

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 17 de 45

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 18 de 45

Most crises are ______

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 19 de 45

A tactic in marketing public relations is

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 20 de 45